Profile of 17ikoola in ApeCoin

Posts by 17ikoola

• The ApeWater Water Bill by 17ikoola - No Role
  Posted on: Dec. 2, 2024, 4:59 p.m.
  Content: The ApeWater Water Bill - Delivering ApeCoin and Ape IP to the Masses 1600 × 898 321 KB Team Description: Itai (Co-Founder) - A CPG brand specialist, with over 17 years experience in brand execution. Itai has successfully overseen the incubation and launch of 23 CPG brands including influencer/celebrity brands (e.g., Kenall Jenner and Millie Bobby Brown) at some of the world’s leading retailers like Ulta, Target, Amazon, UO, and Walmart. Andrew (Co-Founder) - A pioneer in the world of open format deejaying, Andrew has performed with over 100 + gold and platinum record artists and is a serial entrepreneur having launched DrinkCity (GroupOn for beverage), Warwick (popular Los Angeles nightclub) and HIRD Music Group (strategic partnership with Jim Henson Studios). GΞNΞ (Advisor) - With over a decade of experience in corporate strategy and business operations within The Wonderful Company, Gene has established himself as a powerhouse in the consumer packaged goods (CPG) industry. Gene’s career has been defined by shaping and evolving household name brands, including FIJI Water, POM Wonderful, Wonderful Citrus, and Justin Wines. Over the last 3 years, he’s brought these skills and experiences to bear on behalf of Ape Beverages and other web 3 brands. NFTGerry (Advisor) - Gerry is an OG ape, former Apecoin DAO Special Council, and founder of Ape Solar (MBA # 00517 - 1 - 03155 ). Gerry’s knowledge and advice have been instrumental throughout this process and we cannot thank him enough for his counsel. Proposal Description: ApeWater is proposing an AIP to promote ApeCoin/ApeChain and other MBA and web 3 -native brands by creating custom, co-branded ApeWater cans for distribution at live events, home/office delivery, and/or retail locations across the U.S. All with the goal of increasing brand exposure for ApeCoin and our selected brand partners including other Made By Apes businesses. The cans will act as an entry point for users to engage with a gamified rewards program that involve both physical and digital incentives. Through this “drink-to-earn” system, users can participate in a loyalty program intricately tied to the ApeCoin ecosystem, offering rewards and experiences such as entry to live ticketed events we host or participate in, educational content on ApeCoin/ApeChain, or exclusive merch and other digital collectibles. In addition to building brand awareness, ApeWater’s proposal includes a charitable focus. Half of the proceeds from sales of these co-branded cans would be donated to water-related humanitarian causes worldwide, supporting communities in need of clean water. The remaining 50 % would be shared with the ApeCoin DAO as royalties, generating a revenue stream to support future DAO initiatives. The proposal also includes plans for live events, such as crypto block parties or curated art installations at high-profile gatherings like ApeFest or Miami Art Basel, to strengthen web 3 culture and ApeCoin’s visibility. This approach combines brand growth, community engagement, and mission-driven impact, all powered by ApeCoin. Benefit to ApeCoin Ecosystem: Brand Awareness: By distributing co-branded ApeWater cans at live events, homes, and retail locations across the U.S., ApeCoin as well as our brand partners gain exposure to a broader audience, including individuals who may be new to web 3 . This kind of physical product presence creates a bridge between the digital and physical world, making the brands we work with highly visible, which is a strategic “top-of-funnel” objective for most new brands/businesses. For The Culture: Hosting events like block parties or art installations in cities across the world or supporting crypto-related events, enables ApeCoin and our brand partners to establish a cultural presence in major web 3 hubs. These gatherings create a space for the community to connect and celebrate web 3 culture, reinforcing brand identity and ApeCoin’s role in the ecosystem as a major contributor to this space. Giving Back: The program’s shared royalty model provides a steady income stream for the ApeCoin DAO, supporting its long-term sustainability and future projects. Furthermore, the initiative’s commitment to donating 50 % of product proceeds to water-related humanitarian causes reflects our dedication to social responsibility, potentially attracting like-minded supporters and enhancing our brand’s reputation as a socially-conscious entity. Business Performance and Trajectory Over the last three years, Ape Beverages has experienced strong growth marked by strategic expansion, brand partnerships, and increased market presence. Initially, the company gained traction by targeting crypto/web 3 enthusiasts and blockchain events, where the brand resonated well with our audience. As demand grew, Ape Beverages expanded its distribution to a wider range of retail channels, securing placements in both specialty and mainstream stores across various regions in the United States. Collaborations with prominent events, high-profile endorsements, and targeted marketing campaigns helped amplify its brand visibility and attract a broader consumer base beyond the crypto community. More recently, Ape Beverages raised a seed round with Georgia Crown as lead investor, which is the 2 nd largest beverage distributor in Georgia behind only Coca-Cola. Through this strategic partnership, we now have production and shipping capabilities in California, New York, and Georgia, supporting our “Spring to Table” vision. We’re currently in over 700 outlets/venues across the US, projecting 1 M+ cans in 2025 , and we’re getting ready to launch retail distribution in the Southeast region next year. In addition to retail, we’re also attacking direct-to-consumer home and office deliveries, and on-premise high-impact spaces like nightclubs, festivals, hotels, and conferences, having just signed Brooklyn Mirage, Outside Lands, and Life is Beautiful, among others. Below are some examples of the events and collaborations we’ve done over the last 2 years to give you a sense of what a future partnership might look like, or where a collaboration can might be distributed. EVENT PARTNERSHIPS BAYC x NTS Event @ Art Basel (Miami, FL | Dec 2022 ) | 624 x 415 . 922407163449351600 × 1066 420 KB Lightning in a Bottle (Central Valley, CA | May 2023 ) 1600 × 536 1 . 27 MB 1200 × 1600 290 KB World of Water (NFT LA, Los Angeles, CA | Mar 2023 ) 1600 × 536 719 KB Game of Legends (Toyota Arena, Ontario, CA | Jun 2024 ) 1600 × 781 887 KB MADE BY APES COLLABORATIONS Bored Cuban (Miami, FL) image 510 × 680 45 . 4 KB 665 × 437 370 KB The Bored Brewing Company (Calgary, CANADA) | 318 . 00000000000006 x 2281600 × 1146 1 . 81 MB 1199 × 807 1 . 7 MB Ape Solar (Gulf Breeze, FL) 957 × 717 675 KB B 2 B PARTNERSHIPS Irv’s Burgers (Los Angeles, CA) | 278 x 369 . 00837533402591200 × 1600 423 KB 451 × 307 176 KB Brooklyn Mirage (Brooklyn, NY) 1205 × 400 691 KB Hard Rock Hotel (Miami, FL) 689 × 265 302 KB Greek Theater (Los Angeles, CA) | 624 x 350 . 616386512876031200 × 675 826 KB Outside Lands (San Francisco, CA) 1600 × 620 1 . 85 MB RETAIL DISTRIBUTION FOOTPRINT Pink Dot Express (Los Angeles, CA) 1284 × 1284 366 KB 7 -Eleven (Los Angeles, CA) 334 × 433 188 KB Convenience and Grocery (Las Vegas, NV) | 352 . 2952029520295 x 467 . 8775834658187771 × 1024 123 KB| 325 . 85200845665963 x 516 . 69343065693441002 × 1600 427 KB Bored Cuban (Miami, FL) 1600 × 1200 407 KB Definitions: CPG - short for consumer packaged goods, which are products that customers buy and use regularly, like food, beverages, cosmetics, cleaning products, or personal care. DTC - also known as Direct to Consumer, this describes the online/ecommerce channel. On-Premise - this sales channel includes anywhere where the product is bought and consumed on the premises, so think bars, restaurants, hotels, airports, concerts, etc. Retail - this channel consists of outlets like grocery stores, convenience stores, gas stations, etc. Anywhere where the product is purchased and then consumed at a later time. Top-of-funnel - refers to the first stage of the marketing and sales process, where brands try to achieve basic awareness. Specifications: 1 . Custom Can Program - We will partner with 15 - 20 web 3 platforms, communities, and brands for collaborative initiatives and sponsor relevant events to promote ApeCoin/ApeChain and the broader MBA/web 3 community. We will design and produce co-branded products for distribution at retail locations and homes throughout the US and/or live events throughout the world. 2 . Water Subscriptions - We will also provide up to 500 free ApeWater monthly water subscriptions to registered users of the app (US only) to incentivize usage and participation. Each subscription will include 2 12 -pack trays of ApeWater delivered each month for 3 months. 3 . Gamified Rewards - Through embedded QR code technology with geofencing capabilities, the cans provide a seamless entry point for users to learn about and engage with various offerings in the ApeChain ecosystem, with our various brand partners, and with our rewards ecosystem. This creates a bridge between the physical product and the digital world, where users can explore rewards, education, and exclusive content. By completing specific quests, attending events, or purchasing water, users will earn points which they can redeem for rewards like physical merchandise, access to events, limited edition digital collectibles, $APE, and of course, the water itself! See a demo of the Ape App here. 352 × 352 114 KB 352 × 352 78 . 8 KBhttps://lh 7 -rt.googleusercontent.com/docsz/AD_ 4 nXf 3 rem 3 O 1 dBbkCTvM 8 Hovu_tWcyKpQ-w 8 zO 0 Z 0 rDYGSc 4 SFwt 68 mXH 1 Nxd 3 lmbrUm_nl 3 J 5 w_G 8 GZ 83 v 5 kzhbjD 3 ejt 5 lQYdbz 5 yrnaUVQwbPd 78 X 5 Lsg 0 AS 8 XaDoLAsomQiRcLq 4 fX 9 XPyDUlvfGaUkYmH?key= 3 hEv 6 h 7 uVLw 9 BPgj 0 aSrgg(image larger than 4 MB) 352 × 352 144 KB 1600 × 1066 457 KB 200 × 200 65 KB 4 . Live Events - As we all know, IRL remains undefeated. We plan to curate high-energy, engaging experiences where the physical and digital worlds of Web 3 intersect, where relationships can be fostered and bonds can be strengthened. They’ll be designed to foster community, create memorable brand interactions, and introduce new audiences to our ecosystem in an immersive way. By aligning with popular web 3 conferences and gatherings (e.g., ApeFest, Art Basel, NFT LA, etc.), the events aim to strengthen our collective presence within the broader culture of Web 3 . 5 . Shared Royalties - We also propose offering a 50 % royalty on sales of all products produced and sold as part of this program (e.g., we charge a collab partner $ 0 . 20 /can, which is a 80 %+ discount to our normal rates, then we’d remit $ 0 . 10 /can back to the DAO). With the other 50 % we are donating to water-related humanitarian causes around the world (e.g., natural disaster relief, digging wells in countries lacking fresh water sources, etc.). Under these assumptions, we would project generating $ 25 K+ in royalties, which would return back to the DAO and to our philanthropy partners. Steps to Implement: Select 15 - 20 NFT communities/brands to support for live events or retail distribution, by designing, producing and delivering at least 5 , 000 custom cans per community. Communities will be selected on a rolling basis between 4 - 6 months out from planned delivery dates. Selection committee will consist of an internal group of our “ApeBassadors”, who are all certified legendary apes that sit on our cap table. Design and develop app to promote ApeCoin/ApeChain educational content, and introduce brand loyalty rewards, including limited edition physical and digital collectibles on ApeChain (merch, $APEcoin, and of course, the water). Produce and deliver 35 K ApeCoin x ApeWater co-branded cans for free monthly water-subscriptions. Free water subscriptions to be granted to registered users of the ApeApp. In order to maintain our environmental standards, these monthly subscriptions will be available to US addresses only. Produce and deliver 30 K cans to industry events around the world. Events to be determined 1 - 3 months in advance of event dates. Plan and execute 1 - 2 of our own live events over the next 12 months promoting ApeCoin/ApeChain and the broader MBA community. Execute agreement for 50 % royalty on sales generated as part of this program, to be given back to the ApeCoin DAO. Identify relevant water-related humanitarian causes throughout the program, and donate the other 50 % royalty on sales as they are generated. Reporting Expectations: Updates to be shared at least quarterly, but also in real time as milestones are reached, and/or as every new partnership/collaboration is announced. Overall Cost: USD $ 227 K (~ 150 k APE) $ 110 K to partner with 15 - 20 MBA brands and web 3 businesses to develop, produce, and deliver co-branded ApeWater cans at retail locations and industry events globally. $ 40 K to launch ~ 500 3 -month water subscriptions in the US market. $ 32 K to support industry events with co-branded ApeChain x ApeWater cans. $ 25 K towards the development and execution of 1 - 2 events throughout the year. $ 15 K for marketing, comms, project management. $ 5 K for enabling payments in $ApeCoin.
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• ApeWater as the Wheaties Box of Web3 by 17ikoola - No Role
  Posted on: June 27, 2024, 1:59 a.m.
  Content: Company Background Ape Beverages, founded on January 27 , 2022 , is a company focused on providing natural spring water in sustainable packaging. Based in the Greater Los Angeles Area, Ape Beverages markets its flagship product, Ape Water, as a healthy and environmentally friendly alternative to sugary drinks. The water is sourced from local natural springs, filtered through ancient volcanic rock, and packaged in infinitely recyclable cans. The commitment to sustainability includes ensuring the product is free from fluoride, sulfates, and tap water. The Mission With their mascot, Bingo the Ape, their mission is to inspire one’s primal nature by going ape and drinking more water. Bingo wants everyone to take themselves less seriously and have more fun as they champion their primal peak. The company emphasizes a minimal carbon footprint and aligns itself with the digital community by integrating Web 3 technology and intellectual IP in their branding. This positions Ape Beverages as a modern and conscious brand that appeals to eco-conscious and tech-savvy consumers. image 898 × 575 63 . 2 KB The Perfect Trojan Horse ApeWater serves as a trojan horse, using the can as the ultimate billboard proliferating web 3 IP to the masses with partnerships at events like The Game of Legends, featuring global soccer superstars Ronaldinho and Kaka. Through their strategic investor, Dallas Austin, who himself is a renowned songwriter and record producer (Madonna, TLC, Boyz 2 Men, Gwen Stefani), ApeWater is also making waves in Atlanta, appearing at events with Cee-Lo Green, American singer, songwriter, rapper, record producer, and actor. image 938 × 397 54 . 6 KB Becoming the Water of Web 3 In addition to web 2 events, ApeWater has also been very present at several web 3 -focused events over the last few years including the Bored Ape Yacht Club/NTS event at Art Basel in Miami, sponsored the Overpriced JPEGS Tour with Carly P Riley in Los Angeles, Austin, Miami, and NYC, and even produced their own event during NFT LA called World of Water featuring water-themed art and live performances. image 475 × 633 36 KB The Wheaties Box of Web 3 Their IP licensing model is different than most web 3 brands in the space that usually use the IP of their own NFTs to build their brand around. Rather, ApeWater has purposefully chosen to license the IP of prominent NFT collectoors in the community, starting with their genesis ape (# 5382 ), then owned by Pudgy Penguins CEO, Luca Netz. They then worked with J 1 mmy.eth and his pilot helmet ape (# 3628 ) to serve as the 2 nd ape on the can. Most recently, they worked with an OG ape (# 768 ), Cryptopainter, to serve as the ape on all current cans, which can be purchased on their website (www.apebeverages.com) or even found in Miami as the exclusive water of fellow MBA business, Bored Cuban! Blazing a Trail ApeWater continues to build explore collaborations and partnerships with other apes and businesses, both web 2 and web 3 alike, to push forward the idea that successful brands can be born of the swamp, competing for shelf space among the biggest and most established brands. With a strong product and skillful execution, a brand can be successful no matter where the IP comes from. This approach not only advances ApeWater’s mission, but also paves the way for other Web 3 products and brands to grow and thrive in competitive retail markets for years to come.
  Likes: 4 Replies: 0
  Likers: VonFrontin, DavidW, adventurousape, button
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• AIP-184: Ape Water powered by ApeCoin - Updated Proposal Formatting by 17ikoola - No Role
  Posted on: Feb. 6, 2023, 3:47 p.m.
  Content: I see it more as win-win. Introduces an ApeCoin sink in perpetuity and spreads ApeCoin IP. The can serving as the trojan horse for ApeCoin awareness and utility.
  Likes: 4 Replies: 0
  Likers: ApeBeverages, Lost, adventurousape, Abr123
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• AIP-184: Ape Water powered by ApeCoin - Updated Proposal Formatting by 17ikoola - No Role
  Posted on: Feb. 6, 2023, 3:29 p.m.
  Content: Looking forward to seeing some ApeCoin cans out in the wild, purchasable in ApeCoin!
  Likes: 4 Replies: 1
  Likers: ApeBeverages, Lost, adventurousape, Abr123
  Replies:

  • ApeBeverages: We can definitely create that!