Profile of ApeBeverages in ApeCoin
Posts by ApeBeverages
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AIP-184: Ape Water powered by ApeCoin - Updated Proposal Formatting
by ApeBeverages - No Role
Posted on: Feb. 5, 2023, 12:10 a.m.
Content: It would be great to learn what KPI’s you are looking to see that correlate with a long term impact.
Likes: 1
Replies: 0
No replies yet.
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AIP-184: Ape Water powered by ApeCoin - Updated Proposal Formatting
by ApeBeverages - No Role
Posted on: Feb. 5, 2023, 12:05 a.m.
Content: Would love to learn what value metrics you look for to determine if a project has value to the DAO so we can provide a thoughtful response…
Likes: 2
Replies: 0
No replies yet.
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AIP-184: Ape Water powered by ApeCoin - Updated Proposal Formatting
by ApeBeverages - No Role
Posted on: Jan. 17, 2023, 9:20 p.m.
Content: We appreciate the kind words of support @Anaroth :pray:
Likes: 3
Replies: 0
No replies yet.
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AIP-184: Ape Water powered by ApeCoin - Updated Proposal Formatting
by ApeBeverages - No Role
Posted on: Dec. 15, 2022, 1:22 a.m.
Content: Thrilled you were able to experience Ape Water and the Banana truck at Art Basel. We really appreciate your thoughtful questions, see answers below.
We would not look to sell that data to 3 rd parties. The benefit for ApeCoin would be for Ape Beverages to manage the consumer data enabling us retarget additional news, information etc specific to ApeCoin with the mission to increase engagement with the brand, ultimately increasing users and ApeCoin’s value.
Well noted, we have several recommendations for the merchandise profits, but the intent would be in the form of a give back to a selection of charities and or allocated to additional ApeCoin branding support. We would be open to the communities recommendations for fund allocations as well.
All of our final branding designs will be available to the ApeCoin Dao.
Thank you again @adventurousape, we hope these answers suffice.
Likes: 6
Replies: 0
No replies yet.
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AIP-184: Ape Water powered by ApeCoin - Updated Proposal Formatting
by ApeBeverages - No Role
Posted on: Dec. 8, 2022, 10:47 a.m.
Content: Proposal Name | Ape Water Powered by ApeCoin - post AIP review
Proposal Category | Ecosystem Fund Allocation
Abstract |
Ape Beverages is a distribution vehicle for ApeCoin into the mass market at the most culturally relevant IRL experiences in the United States; including concerts, festivals, conferences, events and more.
We are the first water + technology beverage company utilizing a “smart can”. Enabling this new mass branding tool, we advertise our partners to propagate their company’s messaging.
This “smart can” initiative is designed to be the number one mass awareness tool through our core outreach which includes online subscription, IRL premiere events and metaverses.
Motivation |
Events, organizations, and individuals desire a sustainable non-plastic solution for single use water.
Ape Beverages intends to be the preferred beverage of choice for the entire Web 3 community and beyond. Offering programs for home, office, and events through custom branded programs and licensed IP.
Ape Water will allocate 5 % of ApeCoin on its ledger to do good, through partnerships such as Kryp.to with blockchain philanthropy technology, with NGOs / Nonprofits; supporting water or environmental solutions. I.E: Send safe drinking water to the residence recovering from Hurricane Ian in Florida.
Rationale |
Ape Beverages and the APE community are one in the same. The can is a grandiose brand awareness and distribution tool to elevate the APE community, cryptocurrency ecosystem, and Web 3 collective.
Ape Water is the only beverage for the Web 3 space and will take over as the beverage of choice for essentially all Web 3 events and home offices.
Ape Water’s “Smart Can” technology allows for our beverage to break into markets such as sporting events, festivals, and concerts.
Ape Water powered by ApeCoin will be seen at hundreds of live events. Only the attendees will be able to access the unique experiences on the can, by going through ApeCoin branded features.
Millions of bottled water is handed out each year at live events in the US. We plan to eradicate plastic consumption, by offering an infinitely more sustainable solution with the highest quality water. All while simultaneously promoting ApeCoin through interactive experiences off the can.
Examples of what Ape Beverages has already done to align with the community:
Raised capital on a 15 m pre-seed SAFE NOTE
25 x BAYC holders have invested in the company
Secured a water source from one of the worlds best natural springs (Mt. Shasta, CA)
Partnered with a top 5 aluminum supplier in the United States
Manufactured over 200 K cans
Established a full time team of subject matter specialist and advisors which includes former senior executives from Anheuser Busch & Redbull
Secured distribution at some of the most noteworthy events, nightclubs and conferences in the United States
Partnered with the Food Fighters Universe (Bored & Hungry, Bored Taco) distributor in Korea to distribute Ape Water in South East Asia
Partnered with “Clean Miami Beach” non-profit organization for an Art Basel activation
Art Basel event partners:
BAYC / NTS
OtherBlock
DCentral
Metaverse Miami
Wonderfair
BitBazel @ Scope
Epic Pool Parties @ The Sagamore South Beach Hotel
Crypties “Academy Awards” for the NFT community
Clean Miami Beach nonprofit
Art with Me
Many more…
Key Terms |
“Smart Can”: the newest way to drive demand and raising awareness - leveraging QR codes on the can to create deeper connection to ApeCoin - which serves as two fold:
Consumer engagement: airdrop an NFT, activate an AR Game, point to a web 2 site, etc.
Consumer information: Data Capture for measuring KPIs, customer details, heat mapping, engagement time, etc.
Field Teams: Utilize paid promotional staff to engage with the community at large IRL events and busy foot traffic locations.
Drink 2 Earn: Rewards based system that encourages game play.
In-Kind: Providing water for free to be given away at events, conferences, stadiums, etc.
NGOs: a nonprofit organization that operates independently of any government, typically one whose purpose is to address a social or political issue.
Specifications |
The Tech Stack + IRL Tech
Ape Beverages creates infinite opportunities IRL through the “smart can” interactive technology. When a 1 of 1 dynamic can is scanned, it instantly captures user data while simultaneously activating a time-released geo-fenced program.
The geo-fenced program includes play to earn games, air dropped NFT rewards, loyalty tracking, and AR experiences to name a few.
Smart cans:
scanned IRL creating real-time analytics. Visual heat mapping, geo-fencing and traditional engagement data allows for robust engagement and data.
Has the ability to act as virtual tickets. They are Web 3 virtual wallets that can store ticketing information for general admission, VIP sections, or anything in between. The can also can act as a vehicle for “treasure hunts” at IRL events that unlock rewards such as tickets, air drops, merch, etc.
Integrating with leading social media platforms APIs, blockchain smart contracts, and cloud technology ecosystems the smart can is the bridge between IRL experiences and all things
Web 2 / Web 3 .
PROOF OF CONCEPT - MVP
The Smart Can MVP is an AR experience basketball game to be tested at American NBA Stadiums and more.
Technology/Development:
AR Development
Games activate from the cans with AR tech running off the blockchain; making Web 3 interactions seamless for mass engagements.
Data capture:
User data capture with an AWS backend and Tableau for business intelligence. This will provide a new class of touch points facilitated by smart can technology. Note this data will not be sold to 3 rd parties and will only be used for retargeting and increasing engagement for ApeCoin.
General technology stack:
An AWS cloud stack for real-time gaming with many concurrent users, data capture, and business intelligence via Tableau. Tableau integrates with third-party vendor APIs of leading social media platforms, and seamless bidirectional Web 3 integrations facilitated by familiar single sign-on logins.
A Solidity stack of smart contracts can be used in self-custody or provisionary wallets to ensure mass adoption.
A library of Unity games to take advantage of best-in-class AR game development technology with a broad market of developers.
Utility With Tokens:
In addition to live experiences, Ape Beverages is the world’s first water company to allow consumers to purchase yearly water subscriptions via ApeCoin, Bitcoin, Ethereum, and fiat currencies.
Discounts are offered for purchases made with ApeCoin.
A percentage of ApeCoin will remain on the Ape Beverages’ ledger.
A percentage of ApeCoin will be used for positive change; funding communities with water issues, through existing nonprofits to manage the distribution.
ApeCoin merchandise will be sold online and at physical events creating new utility for ApeCoin. 50 % of gross profit from ApeCoin merchandise will be used in the form of a give back to a selection of charities and or allocated to additional ApeCoin branding support. We are open to the community’s recommendations for fund allocations as well.
Metarverse IRL convergence:
Various Metaverses have already offered Ape Beverages real-estate to develop water stores for their users.
The Metaverse stores will allow for water to be purchased and delivered IRL as well as other activations.
Ape Beverages has trademarked the slogan “Quench Your MetaThirst” and intends on being the branded water partner at all Metaverse large format events IRL and in their digital spaces.
ApeCoin Cans will be part of our metaverse store activations with added branding and education.
Events:
Ape Beverages is building field teams to distribute cans at key tastemaker events throughout the United States to create added brand awareness and educate customers about the product and ApeCoin.
The photo to the right was captured at Ape Beverages’ first drop event where a limited supply of Ape Water was sold on September 22 nd, 2022 .
Steps to Implement |
Can production + management, logistics / distribution costs : dependant on volume : 1 M cans = $ 750 , 000
Merchandise: Estimated $ 50 , 000 on clothing and unique merchandise to be distributed.
Staffing: we have an existing team of five paid by Ape Water - so not funded by ApeCoin DAO.
Hire a full time ApeCoin DAO National experiential branding director at an estimated cost of $ 100 K salary + benefits
Hire four full-time experiential branding assistants (regional) $ 80 K salary + benefits
Field Teams - estimated onboarding 100 + paying hourly rates of $ 20 p/h for 3 hr blocks through the year + cargo truck, equipment, and ancillary fees; total $ 245 , 000
Technology/Development:
AR Development: $ 500 - 700 K
Data capture: $ 500 k - $ 1 M
General technology stack: 500 K
AR Development:
Games activate from the cans with AR tech running off the blockchain; making Web 3 interactions seamless for mass engagements.
Estimated cost: $ 500 - 700 K - 800 hours
Data capture:
User data capture with an AWS backend and Tableau for business intelligence. This will provide a new class of touch points facilitated by smart can technology.
Estimated cost: $ 500 k - $ 1 M - 1280 hours
General technology stack:
An AWS cloud stack for real-time gaming with many concurrent users, data capture, and business intelligence via Tableau. Tableau integrates with third-party vendor APIs of leading social media platforms, and seamless bidirectional Web 3 integrations facilitated by familiar single sign-on logins.
A Solidity stack of smart contracts can be used in self-custody or provisionary wallets to ensure mass adoption.
A library of Unity games to take advantage of best-in-class AR game development technology with a broad market of developers.
Estimated cost: $ 500 k - 800 hours
Total Estimated cost: $ 2 M - 2880 hours
Timeline |
February 2023
Launch of Ape Beverages D 2 C subscription model, accepting ApeCoin for annual subscriptions.
Development timeline to be finalized as AR activations are scoped out on an individual event basis.
Design and finalize Ape Water x ApeCoin Dao artwork and design for can production - all final designs will be available to the ApeCoin Dao.
March 2023
Start production of 1 M cans
Tech Dev of first set of AR games and QR code activations
Gamify social media interactions
Q 2 Spring/ Summer 2023
Main roll out of 1 M Custom ApeCoin co-branded cans to be distributed through music festivals, sporting events, and cultural festivities with field teams handing out water for their events across major states: LA / Miami / NYC / Atlanta / Chicago / Denver
Employee Field teams and training for deployment (similar to RedBull) for national distribution - what better way to get your brand in front of the masses.
Continued data capturing consumer data off the QR code for retargeting for education and brand building.
Examples of Distribution Q 1 - Q 4 2023 :
Web 3 Conferences: NFT LA, Bitcoin conference, Dcentral, NFT NYC, Token 2049
Culture / Collectables Conferences: Comicon, Complexcon, Sneakercon
Gaming Conferences: E 3
Live Event Spaces: Crypto.com 2 , Madison Square Garden, Sofi Stadium, FTX Arena
Festivals: Coachella, EDC, Lollapalooza, Ultra, TomorrowWorld
Private Social Clubs: Soho House etc…
Offices: Yuga, Opensea, Coinbase, Binance, Crypto.com 2 , Gemini
In real life activations
Overall Cost |
$ 3 , 750 , 000
Likes: 8
Replies: 1
Replies:
- adventurousape: I’m late to comment and somewhat surprised that I’m the only one who has. I think people are focused on the Special Council elections right now, which unfortunately buries all the other AIPs. Thank you for updating your proposal. I really love what Ape Water is doing and I think you are amazing at outreach. I loved seeing your truck and being able to drink Ape Water while waiting in line for the BAYC event at Art Basel!
I had asked quite a few questions in your withdrawn AIP idea and I thank you for your reply. I have some additional questions.
ApeBeverages:
Data capture:
User data capture with an AWS backend and Tableau for business intelligence. This will provide a new class of touch points facilitated by smart can technology.
Estimated cost: $500k - $1M - 1280 hours
Is it a possibility that you will sell user data in the future? What benefits will the ApeCoin DAO see from paying up to $1M for data capture?
ApeBeverages:
50% of gross profit from ApeCoin merchandise goes to the ApeCoin Community.
Since the DAO is unable to accept profits, how will profits go to the ApeCoin Community?
ApeBeverages:
Hire a full time ApeCoin DAO National experiential branding director at an estimated cost of $100K salary + benefits
Hire four full-time experiential branding assistants (regional) $80K salary + benefits
Will the ApeCoin DAO have access to the branding designs?
I know the comments close shortly, but they open back up after this goes to draft. I look forward to your reply once they are back open. And you may get others commenting as well, especially after the elections are over. Thank you again for your updated proposal!
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Ape Water Powered by ApeCoin
by ApeBeverages - No Role
Posted on: Oct. 13, 2022, 4:36 p.m.
Content: Hi @ssp 1111 ,
Thanks for the questions and support of our mission to promote sustainability and water resources for future generations.
ssp 1111 :
I wonder if there is a legal path of getting on the Cap Table given such a major infusion of cash from ApeCoinDAO?
In order to not violate SEC laws, ApeCoin DAO can only participate in a grant capacity. For individual investment inquiries please DM us on Twitter or email Hello@Apebeverages.com for more info.
ssp 1111 :
Was procuring a $ 3 . 5 m Grant for Marketing always part of the Business Plan and will you still create a Field Team if this AIP is not approved?
All beverage brands need to invest heavy in marketing and field teams to be competitive in market. APE DAO is most missioned aligned so it makes sense to spread awareness and mass adoption of the APE Token and the DAO’s mission.
Ape Dao is in first position to leverage awareness of their mission and mass adoption of their token through the distribution of Ape Water.
If Ape DAO passes we will look to other partners for a similar marketing activation.
ssp 1111 :
Instead of asking for the entire $ 3 . 5 m upfront for a list of expenses - custom cans, custom merch, dedicated director, field team, QR/Tech Stack, etc – have you given thought to starting with the $ 750 , 000 purchase order for 1 m Custom Cans?
Because every application takes months and we have a clear road map and vendors to activate the campaign our advisors who are also DAO members felt a full comprehensive campaign was best practice. Just purchasing custom cans and not activating them costs money to store and move and without the remaining distribution system in place will create a bottle neck with the application process and unnecessary waste of resources.
ssp 1111 :
Just not 100 % onboard the way the proposal is currently.
Please let us know what further areas you would like to clarify as we are confident this will be the most robust North American branding campaign to the mass market target demo.
Likes: 4
Replies: 0
No replies yet.
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Ape Water Powered by ApeCoin
by ApeBeverages - No Role
Posted on: Oct. 13, 2022, 4:22 p.m.
Content: Hi @adventurousape we appreciate your thoughtful questions as it will help strengthen and refine the Ape Water proposal.
adventurousape:
Have you sought out legal advice regarding this?
In respect to legal we have two established law firms representing Ape Beverages who are experts in SEC regulation. Because our proposal is a brand awareness campaign there is no issues in respect to SEC.
adventurousape:
What do you do with user data? How are your user’s privacy protected? Are people protected from geo-fence warrants? Do you sell user data to third parties? Why should the DAO fund data capture?
User data is protected on AWS severs (AMAZON). Our privacy and guidelines are held to the same professional standards as Apple: For government and law enforcement information requests, Ape Water complies with the laws pertaining to global entities that control our data and we provide details as legally required.
The date is used for loyalty programs ie. (get a free Ape Fest T-Shirt if you experience the 5 Ape Coin AR instillations on site at “Ape Fest”. We also use macro data insights of IRL experiences about the audience to optimize spend and programs. Example, 35 % of the last years guests return the following year for Web 3 conf XYZ who have
Data capture always happening when we use a smart device and the APE DAO being able to capture users IRL is critical for any level of mass adoption. We capture the phone the number, time and location while using our web 2 or App so the data is minimal by design.
adventurousape:
What percentage will remain on the ledger?
No more then 5 % of Ape Coin will be stored on our ledger from our own direct transactions with customers. Will go through a review period every 12 months to revaluate company assets.
adventurousape:
Who will be designing the merch? Will the community have any input on the design and type of merch?
Ape Coin related merch will be designed in-house and we will allow 3 rd party submissions. We will engage with the community every step of the way for feedback.
adventurousape:
Do the members of the DAO get a say on the branding?
We currently have an Alpha list of over 30 OG Apes who provide valuable input.
The 50 % of gross profit from ApeCoin Merch will be distributed however the ApeCoin DAO chooses. Charity or otherwise.
adventurousape:
Could you explain more about where the QR code will be pointed? By ApeCoin branded assets, do you mean merch for sale?
The QR Code is dynamic and can be pointed to whatever the Ape COIN Dao community decides to maximize brand awareness.
adventurousape:
Do you have materials and resources for them to learn more once they hear about ApeCoin and/or the DAO?
The Ape Water Can at IRL events in the distribution tool to help educate. The materials and resources will be created collaboratively with the Ape DAO and Ape Beverages team.
Likes: 6
Replies: 0
No replies yet.
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Ape Water Powered by ApeCoin
by ApeBeverages - No Role
Posted on: Oct. 6, 2022, 11:05 p.m.
Content: Proposal Name: Ape Water Powered by ApeCoin
Proposal Category: Ecosystem Fund Allocation
Abstract
Ape Beverages is a distribution vehicle for ApeCoin into the mass market at the most culturally relevant IRL experiences in the United States; including concerts, festivals, conferences, events and more.
We are the first water + technology beverage company utilizing a smart can. Enabling this new mass branding tool, we advertise our partners to propagate their company’s messaging.
We do this through visuals on the actual can, gameplay activations, and consumer education.
This “smart can” initiative is designed to be the number one mass awareness tool through our core outreach which includes online subscription, IRL premiere events, metaverses, and in the field teams for $ 3 . 75 million dollars.
Motivation
Events, organizations, and individuals desire a sustainable non-plastic solution for single use water.
Ape Beverages intends to be the preferred beverage of choice for the entire Web 3 community and beyond. Offering programs for home, office, and events through custom branded programs and licensed IP.
Ape Beverages 16 oz. aluminum “smart can” allows for seamless distribution of gameplay, and education via our unique QR codes. This is activated through multi-chain and wallet agnostic solutions onboarding the masses with ease.
The smart can’s “Play 2 Earn” features allow for customer retention programs and gamification. ApeCoin will be the token of choice; cross pollinating ApeCoin beyond the Yuga labs ecosystem into everyday life.
Rationale
Ape Beverages and the APE community are one in the same. The can is a grandiose brand awareness and distribution tool to elevate the APE community, cryptocurrency ecosystem, and Web 3 collective.
Ape Water is the only beverage for the Web 3 space and will take over as the beverage of choice for essentially all Web 3 events and home offices.
Ape Water’s “Smart Can” technology allows for our beverage to break into markets such as sporting events, festivals, and concerts. Ape Water powered by ApeCoin will be seen at hundreds of live events. Only will the attendees be able to access the unique experiences on the can, by going through ApeCoin branded features.
Millions of bottled water is handed out each year at live events in the US. We plan to eradicate plastic consumption, by offering an infinitely more sustainable solution with the highest quality water. All while simultaneously promoting ApeCoin through interactive experiences off the can.
What Ape Beverages has already done:
Raised capitol on a 15 m pre-seed SAFE NOTE
Secured a water source from one of the worlds best natural springs (Mt. Shasta, CA)
Partnered with a top 5 aluminum supplier in the United States
Manufactured over 200 K cans
Established a full time team of subject matter specialist and advisors which includes former senior executives from Anheuser Busch & Redbull
Secured distribution at some of the most noteworthy events, nightclubs and conferences in the United States
Partnered with the Food Fighters Universe (Bored & Hungry, Bored Taco) distributor in Korea to distribute Ape Water in South East Asia
Partnered with “Clean Miami Beach” non-profit organization for an Art Basel activation
The Founders:
Itai Leffler: Has launched 23 mass retail brands with some of the biggest celebrities in the world ranging from Kendel Jenner’s “Moon Oral Care” to Millie Bobby Brown’s “Florence”. His brands have generated hundreds of millions of dollars in revenue and are distributed at some of the United States biggest retailers including Target, and Walmart to name a few.
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Andrew Bagg: Was a trailblazing DJ in the early 2000 s under the name “DJ Cobra” performing with over 100 gold and platinum recording artists, headlined over 3 , 000 shows and was a fixture as a go to DJ for some of the most exclusive red carpet events. He is also a founder of Warwick nightclub in Los Angeles which every major celebrity, athlete and influencer has frequented.
Specifications:
The below outlines the key activations that we can create for the ApeCoin partnership:
The Tech Stack + Events
Ape Beverages creates infinite opportunities IRL through the “smart can” interactive technology. When a 1 of 1 dynamic can is scanned, it instantly captures user data while simultaneously activating a time-released geo-fenced program. The geo-fenced program includes play to earn games, air dropped NFT rewards, loyalty tracking, and AR experiences to name a few.
Smart cans:
scanned IRL creating real-time analytics. Visual heat mapping, geo-fencing and traditional engagement data allows for robust engagement and data.
Has the ability to act as virtual tickets. They are Web 3 virtual wallets that can store ticketing information for general admission, VIP sections, or anything in between. The can also can act as a vehicle for “treasure hunts” at IRL events that unlock rewards such as tickets, air drops, merch, etc.
Integrating with leading social media platforms APIs, blockchain smart contracts, and cloud technology ecosystems the smart can is the bridge between IRL experiences and all things Web 2 / Web 3 .
PROOF OF CONCEPT - MVP
The Smart Can MVP is an AR experience basketball game to be tested at American NBA Stadiums and more.
.
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Technology/Development:
AR Development
Games activate from the cans with AR tech running off the blockchain; making Web 3 interactions seamless for mass engagements.
Estimated cost: $ 500 - 700 K - 800 hours
Data capture:
User data capture with an AWS backend and Tableau for business intelligence. This will provide a new class of touch points facilitated by smart can technology.
Estimated cost: $ 500 k - $ 1 M - 1280 hours
General technology stack
An AWS cloud stack for real-time gaming with many concurrent users, data capture, and business intelligence via Tableau. Tableau integrates with third-party vendor APIs of leading social media platforms, and seamless bidirectional Web 3 integrations facilitated by familiar single sign-on logins.
A Solidity stack of smart contracts can be used in self-custody or provisionary wallets to ensure mass adoption.
A library of Unity games to take advantage of best-in-class AR game development technology with a broad market of developers.
Estimated cost: $ 500 k - 800 hours
Total Estimated cost: $ 2 M - 2880 hours
Utility With Tokens:
In addition to live experiences, Ape Beverages is the world’s first water company to allow consumers to purchase yearly water subscriptions via ApeCoin, Bitcoin, Ethereum, and fiat currencies.
Discounts are offered for purchases made with ApeCoin.
A percentage of ApeCoin will remain on the Ape Beverages’ ledger.
A percentage of ApeCoin will be used for positive change; funding communities with water issues, through existing nonprofits to manage the distribution.
ApeCoin merchandise will be sold online and at physical events creating new utility for ApeCoin. 50 % of gross profit from ApeCoin merchandise goes to the ApeCoin Community.
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Metarverse IRL convergence:
Various Metaverses have already offered Ape Beverages real-estate to develop water stores for their users.
The Metaverse stores will allow for water to be purchased and delivered IRL as well as other activations.
Ape Beverages has trademarked the slogan “Quench Your MetaThirst” and intends on being the branded water partner at all Metaverse large format events IRL and in their digital spaces.
ApeCoin Cans will be part of our metaverse store activations with added branding and education.
Events:
Ape Beverages is building field teams to distribute cans at key tastemaker events throughout the United States to create added brand awareness and educate customers about the product and ApeCoin.
The photo to the right was captured at Ape Beverages’ first drop event where a limited supply of Ape Water was sold on September 22 nd, 2022 .
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Charity/Give Back
Ape Water will allocate 5 % of ApeCoin on its ledger to do good, through partnerships such as Kryp.to with blockchain philanthropy technology, with NGOs / Nonprofits; supporting water or environmental solutions. I.E: Send safe drinking water to the residence recovering from Hurricane Ian in Florida.
Public Relations
Public relations, branding agencies, and brand ambassadors will be utilized to advocate stories across social media, editorials, and mass media educating how ApeCoin together with Ape Beverages are supporting communities by providing water resources.
Timeline:
Phase 1 : Nov/Dec 2022
Starting at Art Basel, Ape Beverages is in talks to be the water sponsor at multiple conferences and events by supplying Ape Water cans in-kind (For free).
If the timing works with the review process, Ape Beverages can re-point our existing QR code on the can and direct to ApeCoin branded assets.
Ape Beverages will leverage 50 , 000 cans of inventory for targeted distribution. Here is a list of current events that we can activate:
DCentral
Metaverse Miami
Wonderfair
BitBazel @ Scope
Epic Pool Parties @ The Sagamore South Beach Hotel
Crypties “Academy Awards” for the NFT community
Clean Miami Beach nonprofit
Art with Me
Nightclubs, events, conventions, and conferences will happily distribute Ape Water at their event creating a “trojan horse” to educate the market on ApeCoin.
Phase 2 : Jan/Feb 2023
In real life activations
Ape Beverages will produce 1 M custom ApeCoin x Ape Water co-branded cans
Ape Beverages will create a field team per region (similar to RedBull) for national distribution - what better way to get your brand in front of the masses.
Each can offers multiple ApeCoin engagement opportunities:
Games: Play off the QR code is only limited to imagination…
AR games
Web 2 games
Web 3 games
Prizes: “Drink 2 Earn” merchandise and or digital gifts with QR gameplay
Events: Partner with lRL events, as the American-made, sustainable water vendor of choice.
Web 3 events
Crypto Conferences
Music festivals
Sporting arenas
Cultural festivals
Etc.
Key Terms:
“Smart Can”: the newest way to drive demand and raising awareness - leveraging QR codes on the can to create deeper connection to ApeCoin - which serves as two fold:
Consumer engagement: airdrop an NFT, activate an AR Game, point to a web 2 site, etc.
Consumer information: Data Capture for measuring KPIs, customer details, heat mapping, engagement time, etc.
Field Teams: Utilize paid promotional staff to engage with the community at large IRL events and busy foot traffic locations.
Drink 2 Earn: Rewards based system that encourages game play.
In-Kind: Providing water for free to be given away at events, conferences, stadiums, etc.
NGOs: a nonprofit organization that operates independently of any government, typically one whose purpose is to address a social or political issue.
Steps to Implement:
Deliver / Manage & Distribute 50 , 000 existing inventory of cans at Art Basel for out-reach and distribution: $ 85 , 000
Can production + management, logistics / distribution costs : dependant on volume:
1 M cans = $ 750 , 000
Merchandise:
Estimated $ 50 , 000 on clothing and unique merchandise to be distributed.
Staffing:
we have an existing team of five paid by Ape Water - so not funded by ApeCoin DAO.
Hire a full time ApeCoin DAO National experiential branding director at an estimated cost of $ 100 K salary + benefits
Hire four full-time experiential branding assistants (regional) $ 80 K salary + benefits
Field Teams - estimated onboarding 100 + paying hourly rates of $ 20 p/h for 3 hr blocks through the year + cargo truck, equipment, and ancillary fees; total $ 245 , 000
Technology/Development:
AR Development: $ 500 - 700 K
Data capture: $ 500 k - $ 1 M
General technology stack: 500 K
Timeline:
2022 : Initial activation - launch with ApeCoin at Art Basel, 50 , 000 cans December 2022 using existing Ape Water Cans - with QR code - direct link to ApeCoin.
2023 : Main roll out of 1 M Custom ApeCoin co-branded cans to be distributed through music festivals, sporting events, and cultural festivities with field teams handing out water for their events.
Examples of Distribution:
Web 3 Conferences: NFT LA, Bitcoin conference, Dcentral, NFT NYC, Token 2049
Culture / Collectables Conferences: Comicon, Complexcon, Sneakercon
Gaming Conferences: E 3
Live Event Spaces: Crypto.com, Madison Square Garden, Sofi Stadium, FTX Arena
Festivals: Coachella, EDC, Lollapalooza, Ultra, TomorrowWorld
Private Social Clubs: Soho House etc…
Offices: Yuga, Opensea, Coinbase, Binance, Crypto.com, Gemini
Overall Cost:
$ 3 , 750 , 000
Likes: 0
Replies: 1
No likes yet.
Replies:
- adventurousape: Thanks so much for your proposal! I listened to the recordiing of your Twitter spaces and really love what Ape Water is trying to do! I’m a big believer in reducing the amount of plastic being used.
I do have some concerns and questions though. There are a lot of them, but they come from a place of looking out for the community.
My major concern is regarding potential regulations. The DAO was set up to give out grants to avoid being considered an investment DAO. As I’m sure you’re aware, it was just announced that the SEC is investigating whether ApeCoin is a security. When determining whether something is a security or not, they use the Howey Test. There are four prongs, all of which must be satisfied. They are an (1) investment of money (2) in a common enterprise (3) with a reasonable expectation of profits (4) to be derived from the efforts of others
https://www.sec.gov/corpfin/framework-investment-contract-analysis-digital-assets
I’m concerned that what you are trying to do might satisfy the last two prongs. Have you sought out legal advice regarding this?
ApeBeverages:
scanned IRL creating real-time analytics. Visual heat mapping, geo-fencing and traditional engagement data allows for robust engagement and data.
ApeBeverages:
An AWS cloud stack for real-time gaming with many concurrent users, data capture, and business intelligence via Tableau. Tableau integrates with third-party vendor APIs of leading social media platforms, and seamless bidirectional Web3 integrations facilitated by familiar single sign-on logins.
ApeBeverages:
Data capture: $500k - $1M
What do you do with user data? How are your user’s privacy protected? Are people protected from geo-fence warrants? Do you sell user data to third parties? Why should the DAO fund data capture?
ApeBeverages:
A percentage of ApeCoin will remain on the Ape Beverages’ ledger.
What percentage will remain on the ledger?
ApeBeverages:
ApeCoin merchandise will be sold online and at physical events creating new utility for ApeCoin.
Who will be designing the merch? Will the community have any input on the design and type of merch?
ApeBeverages:
50% of gross profit from ApeCoin merchandise goes to the ApeCoin Community.
The way the DAO is set up, it is unable to accept profits. This is to avoid to becoming an investment DAO. How will the gross profits be going to the ApeCoin Community?
ApeBeverages:
If the timing works with the review process, Ape Beverages can re-point our existing QR code on the can and direct to ApeCoin branded assets.
Could you explain more about where the QR code will be pointed? By ApeCoin branded assets, do you mean merch for sale?
ApeBeverages:
Hire a full time ApeCoin DAO National experiential branding director at an estimated cost of $100K salary + benefits
Hire four full-time experiential branding assistants (regional) $80K salary + benefits
Do the members of the DAO get a say on the branding?
During the Twitter spaces, someone said that Ape water was going to be used to help educate the mass market on what ApeCoin is.
Do you have materials and resources for them to learn more once they hear about ApeCoin and/or the DAO?
Once again, I’d like to say that I really like what you’re trying to do with Ape Water. I’m just not sure that it would be in the DAO’s best interest to support this AIP, especially when it might make the DAO look like an investment DAO in the eyes of the regulators.
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AIP-127: New Year’s Eve Party 2023 for Apecoin Community
by ApeBeverages - No Role
Posted on: Oct. 5, 2022, 1:04 a.m.
Content: Great proposal. We can supply the water
Likes: 4
Replies: 1
Replies:
- Novocrypto: Ooh that would be cool! Let’s discuss more offline! As I mentioned before, I’d love for this to be a collective effort by active members and other builders in the ape ecosystem as much as possible.
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APE WATER by Ape Beverages Inc.
by ApeBeverages - No Role
Posted on: Oct. 5, 2022, 12:32 a.m.
Content: Hi Mantis. The water is from Mt. Shasta, CA and is regarded as one of the best springs in the world with perfect natural occurring PH, alkalinity and mineral profile.
Likes: 2
Replies: 0
No replies yet.
