Delegate Mission Request Summary:
This mission aims to provide marketing support for projects within the Optimism ecosystem, including projects with approved grants in previous governance seasons. This mission request provides funds for the management/coordination of marketing as well as incentives for the actual marketing activities.
S 5 Intent 9 Please list the Intent your Request aligns with here: Intent 3 Improve the Consumer Experience.
Proposing Delegate: Gonna.eth
Proposal Tier 6 : Eagle
Baseline grant amount: 170 K OP [ 40 k for program management; 130 k for marketing activities]
Recommendation for 6 months of work and breakdown:
40 k for program management: which may include curation of marketing requests, the setting of milestones, and ongoing collaboration with projects
130 k to incentivize marketing activities: This amount will be used to incentivize community marketers to complete marketing tasks.
Should this Foundation Mission be fulfilled by one or multiple applicants: One
Submit by: To be set by Grants Council
Selection by: To be set by Grants Council
Start date: To be determined upon approval
Completion date: within 6 - 9 months
Specification:
This program aims to provide much needed marketing support to projects in the Collective. By kickstarting this initiative the Collective can:
Provide a point of contact for projects in the ecosystem looking for marketing support
Partner with promising projects to develop and execute on a marketing plan
Foster a systematic, fair, and measurable approach to marketing for selected projects
How will this Delegate Mission Request help accomplish the above Intent?
This initiative aligns with Intent # 3 by structuring marketing efforts, aligning project goals with market needs, and developing marketing campaigns to enhance consumer experiences. The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach.
What is required to execute this Delegate Mission Request?
Ability to build processes and structures that will facilitate an efficient and effective marketing for deserving projects
Ability to clearly define and package marketing work along with associated goals for community marketers to execute on
Ability to match packaged marketing opportunities to those in the community with the right skillset to execute
How should the Token House measure progress towards this Mission?
Grants and ecosystem projects have a place to apply for marketing support
Packaged marketing opportunities available for community marketers to execute
Marketing Opportunities are actively being executed by community marketing groups
How should badgeholders measure impact upon completion of this Mission?
Number of packaged marketing opportunities available for community marketers
Number of packaged marketing opportunities executed on
Feedback from project teams.
Engagement with Grant-as-a-Service Provider: No
Has anyone other than the Proposing Delegate contributed to this Mission Request?
Consulted Jesse, lead of the Optimism Ambassador program, discussed marketing approaches in the blockchain space with industry experts like Portia Roberts and shared the proposal with Jack Anorak for feedback before publication.
The post outlines a Delegate Mission Request for marketing support within the Optimism ecosystem. The mission includes funds for managing and coordinating marketing activities, as well as incentives for executing marketing tasks. The proposal aims to improve the consumer experience by structuring marketing efforts, aligning project goals with consumer needs, and developing marketing campaigns. The Request proposes a grant amount of 170 K OP, with 40 K for program management and 130 K for marketing activities, to be executed by a single applicant. The post also specifies the breakdown, timeline, and criteria for measuring progress and impact. Additional details include consulting with stakeholders such as the lead of the Optimism Ambassador program and industry experts before publication.
Carlosjmelgar: This is a great idea. I agree that ecosystem projects need support in this area. That said, I also want to flag that it requires a tactful approach because projects have a marketing team in place and they might not be open to third parties airdropping copy pasta marketing strategies that may not produce desired results (more users).
Gonna.eth:
Ability to build processes and structures that will facilitate an efficient and effective marketing service for deserving projects
It would be interesting to see these marketing service providers focus on projects that generate sequencer fees.
Gonna.eth:
Recommendation for 6 months of work and breakdown:
IMO this timeline doesn’t allow sufficient time to execute well. This might get caught up in strategizing, (which marketers love to do), recruiting, liaising, and fall flat on execution.
Gonna.eth:
The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach.
Many of these projects have an outstanding presence online and their native marketing teams may not be welcoming to third parties introducing a new roadmap/ strategies. Would you consider reframing this so that it targets applicants who can add value beyond ideas and strategy? i.e. copy pasta marketing strategies applicants who can add value through an established following/ userbase?
Gonna.eth:
Ability to match packaged marketing opportunities to those in the community with the right skillset to execute
I can see this step being very time consuming; recruiting talent and mediating between service providers and projects would take a couple of weeks imo, planning and execution another couple of weeks. This could limit the number of projects these services are available to.
In this format I can see 3-6 projects receiving these services. Marketers might be inclined to target the projects with a large social following/ to piggy back on their already established online presence resulting in minimal value add.
For context: I have over 10 years marketing experience working in tourism, crypto and government entities (Social Manager, content creator, CMO, advisor). My experience with contracting outside marketing services results in little impact because they mostly aim to piggy back on established presence instead of adding value by targeting untapped markets and onboarding new users.
Gonna.eth:
How should badgeholders measure impact upon completion of this Mission?
I was working on a similar strategy and drafted the following ideas:
Reports comparing existing web traffic, engagement rate, conversions vrs results from support services with an emphasis on traceable increase in platform users.
Generate (incentivized) user feedback for projects via onchain marketing tooling like deform.
Onchain attenstations from relevant stakeholders at projects benefitting from marketing services.
TL/DR on suggested improvements:
Heavy emphasis on increasing users over providing strategy
Rely on onchain results for accountability and impact measurement
Allow more time for execution
Reduce program management rewards in lieu of RPGF consideration
Increase reward amounts for people/ teams executing the work
These revisions can help ensure successful execution instead of another grant for flat footed marketing execution.
Delegate Mission Request Summary:
This mission aims to provide marketing support for projects withi…
Delegate Mission Request Summary:
This mission aims to provide marketing support for projects within the Optimism ecosystem, including projects with approved grants in previous governance seasons. This mission request provides funds for the management/coordination of marketing as well as incentives for the actual marketing activities.
S 5 Intent Please list the Intent your Request aligns with here: Intent 3 Improve the Consumer Experience.
Proposing Delegate: Gonna.eth
Proposal Tier: Eagle
Baseline grant amount: 170 K OP [ 40 k for program management; 130 k for marketing activities]
Recommendation for 6 months of work and breakdown:
40 k for program management: which may include curation of marketing requests, the setting of milestones, and ongoing collaboration with projects
130 k to incentivize marketing activities: This amount will be used to incentivize community marketers to complete marketing tasks.
Should this Foundation Mission be fulfilled by one or multiple applicants: One
Submit by: To be set by Grants Council
Selection by: To be set by Grants Council
Start date: To be determined upon approval
Completion date: within 6 - 9 months
Specification:
This program aims to provide much needed marketing support to projects in the Collective. By kickstarting this initiative the Collective can:
Provide a point of contact for projects in the ecosystem looking for marketing support
Partner with promising projects to develop and execute on a marketing plan
Foster a systematic, fair, and measurable approach to marketing for selected projects
How will this Delegate Mission Request help accomplish the above Intent?
This initiative aligns with Intent # 3 by structuring marketing efforts, aligning project goals with market needs, and developing marketing campaigns to enhance consumer experiences. The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach.
What is required to execute this Delegate Mission Request?
Ability to build processes and structures that will facilitate an efficient and effective marketing for deserving projects
Ability to clearly define and package marketing work along with associated goals for community marketers to execute on
Ability to match packaged marketing opportunities to those in the community with the right skillset to execute
How should the Token House measure progress towards this Mission?
Grants and ecosystem projects have a place to apply for marketing support
Packaged marketing opportunities available for community marketers to execute
Marketing Opportunities are actively being executed by community marketing groups
How should badgeholders measure impact upon completion of this Mission?
Number of packaged marketing opportunities available for community marketers
Number of packaged marketing opportunities executed on
Feedback from project teams.
Engagement with Grant-as-a-Service Provider: No
Has anyone other than the Proposing Delegate contributed to this Mission Request?
Consulted Jesse, lead of the Optimism Ambassador program, discussed marketing approaches in the blockchain space with industry experts like Portia Roberts and shared the proposal with Jack Anorak for feedback before publication.
Carlosjmelgar: This is a great idea. I agree that ecosystem projects need support in this area. That said, I also want to flag that it requires a tactful approach because projects have a marketing team in place and they might not be open to third parties airdropping copy pasta marketing strategies that may not produce desired results (more users).
Gonna.eth:
Ability to build processes and structures that will facilitate an efficient and effective marketing service for deserving projects
It would be interesting to see these marketing service providers focus on projects that generate sequencer fees.
Gonna.eth:
Recommendation for 6 months of work and breakdown:
IMO this timeline doesn’t allow sufficient time to execute well. This might get caught up in strategizing, (which marketers love to do), recruiting, liaising, and fall flat on execution.
Gonna.eth:
The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach.
Many of these projects have an outstanding presence online and their native marketing teams may not be welcoming to third parties introducing a new roadmap/ strategies. Would you consider reframing this so that it targets applicants who can add value beyond ideas and strategy? i.e. copy pasta marketing strategies applicants who can add value through an established following/ userbase?
Gonna.eth:
Ability to match packaged marketing opportunities to those in the community with the right skillset to execute
I can see this step being very time consuming; recruiting talent and mediating between service providers and projects would take a couple of weeks imo, planning and execution another couple of weeks. This could limit the number of projects these services are available to.
In this format I can see 3-6 projects receiving these services. Marketers might be inclined to target the projects with a large social following/ to piggy back on their already established online presence resulting in minimal value add.
For context: I have over 10 years marketing experience working in tourism, crypto and government entities (Social Manager, content creator, CMO, advisor). My experience with contracting outside marketing services results in little impact because they mostly aim to piggy back on established presence instead of adding value by targeting untapped markets and onboarding new users.
Gonna.eth:
How should badgeholders measure impact upon completion of this Mission?
I was working on a similar strategy and drafted the following ideas:
Reports comparing existing web traffic, engagement rate, conversions vrs results from support services with an emphasis on traceable increase in platform users.
Generate (incentivized) user feedback for projects via onchain marketing tooling like deform.
Onchain attenstations from relevant stakeholders at projects benefitting from marketing services.
TL/DR on suggested improvements:
Heavy emphasis on increasing users over providing strategy
Rely on onchain results for accountability and impact measurement
Allow more time for execution
Reduce program management rewards in lieu of RPGF consideration
Increase reward amounts for people/ teams executing the work
These revisions can help ensure successful execution instead of another grant for flat footed marketing execution.
Delegate Mission Request Summary: This mission aims to provide marketing support for projects withi…
Delegate Mission Request Summary: This mission aims to provide marketing support for projects within the Optimism ecosystem, including projects with approved grants in previous governance seasons. This mission request provides funds for the management/coordination of marketing as well as incentives for the actual marketing activities. S 5 Intent 8 Please list the Intent your Request aligns with here: Intent 3 Improve the Consumer Experience. Proposing Delegate: Gonna.eth Proposal Tier 4 : Eagle Baseline grant amount: 170 K OP [ 40 k for program management; 130 k for marketing activities] Recommendation for 6 months of work and breakdown: 40 k for program management: which may include curation of marketing requests, the setting of milestones, and ongoing collaboration with projects 130 k to incentivize marketing activities: This amount will be used to incentivize community marketers to complete marketing tasks. Should this Foundation Mission be fulfilled by one or multiple applicants: One Submit by: To be set by Grants Council Selection by: To be set by Grants Council Start date: To be determined upon approval Completion date: within 6 - 9 months Specification: This program aims to provide much needed marketing support to projects in the Collective. By kickstarting this initiative the Collective can: Provide a point of contact for projects in the ecosystem looking for marketing support Partner with promising projects to develop and execute on a marketing plan Foster a systematic, fair, and measurable approach to marketing for selected projects How will this Delegate Mission Request help accomplish the above Intent? This initiative aligns with Intent # 3 by structuring marketing efforts, aligning project goals with market needs, and developing marketing campaigns to enhance consumer experiences. The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach. What is required to execute this Delegate Mission Request? Ability to build processes and structures that will facilitate an efficient and effective marketing for deserving projects Ability to clearly define and package marketing work along with associated goals for community marketers to execute on Ability to match packaged marketing opportunities to those in the community with the right skillset to execute How should the Token House measure progress towards this Mission? Grants and ecosystem projects have a place to apply for marketing support Packaged marketing opportunities available for community marketers to execute Marketing Opportunities are actively being executed by community marketing groups How should badgeholders measure impact upon completion of this Mission? Number of packaged marketing opportunities available for community marketers Number of packaged marketing opportunities executed on Feedback from project teams. Engagement with Grant-as-a-Service Provider: No Has anyone other than the Proposing Delegate contributed to this Mission Request? Consulted Jesse, lead of the Optimism Ambassador program, discussed marketing approaches in the blockchain space with industry experts like Portia Roberts and shared the proposal with Jack Anorak for feedback before publication.
Carlosjmelgar: This is a great idea. I agree that ecosystem projects need support in this area. That said, I also want to flag that it requires a tactful approach because projects have a marketing team in place and they might not be open to third parties airdropping copy pasta marketing strategies that may not produce desired results (more users).
Gonna.eth:
Ability to build processes and structures that will facilitate an efficient and effective marketing service for deserving projects
It would be interesting to see these marketing service providers focus on projects that generate sequencer fees.
Gonna.eth:
Recommendation for 6 months of work and breakdown:
IMO this timeline doesn’t allow sufficient time to execute well. This might get caught up in strategizing, (which marketers love to do), recruiting, liaising, and fall flat on execution.
Gonna.eth:
The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach.
Many of these projects have an outstanding presence online and their native marketing teams may not be welcoming to third parties introducing a new roadmap/ strategies. Would you consider reframing this so that it targets applicants who can add value beyond ideas and strategy? i.e. copy pasta marketing strategies applicants who can add value through an established following/ userbase?
Gonna.eth:
Ability to match packaged marketing opportunities to those in the community with the right skillset to execute
I can see this step being very time consuming; recruiting talent and mediating between service providers and projects would take a couple of weeks imo, planning and execution another couple of weeks. This could limit the number of projects these services are available to.
In this format I can see 3-6 projects receiving these services. Marketers might be inclined to target the projects with a large social following/ to piggy back on their already established online presence resulting in minimal value add.
For context: I have over 10 years marketing experience working in tourism, crypto and government entities (Social Manager, content creator, CMO, advisor). My experience with contracting outside marketing services results in little impact because they mostly aim to piggy back on established presence instead of adding value by targeting untapped markets and onboarding new users.
Gonna.eth:
How should badgeholders measure impact upon completion of this Mission?
I was working on a similar strategy and drafted the following ideas:
Reports comparing existing web traffic, engagement rate, conversions vrs results from support services with an emphasis on traceable increase in platform users.
Generate (incentivized) user feedback for projects via onchain marketing tooling like deform.
Onchain attenstations from relevant stakeholders at projects benefitting from marketing services.
TL/DR on suggested improvements:
Heavy emphasis on increasing users over providing strategy
Rely on onchain results for accountability and impact measurement
Allow more time for execution
Reduce program management rewards in lieu of RPGF consideration
Increase reward amounts for people/ teams executing the work
These revisions can help ensure successful execution instead of another grant for flat footed marketing execution.
This would be super helpful for builders which have protocols ready but no marketing exp, have burn…
This would be super helpful for builders which have protocols ready but no marketing exp, have burned through a bunch in the past across direct ads, garbage people who pretended to know what they were doing, rewards. Having a party thats able to handle this reliably would be super useful.
I would love to see support for this! There are so many talented marketers in the ecosystem looking…
I would love to see support for this! There are so many talented marketers in the ecosystem looking to contribute - I think a match making program re: project + marketer could be a huge leg up for product-led teams that don’t have the resources to hire out full time support. Agency support can be so expensive, and take a long time to see value from. If we can get marketers connected with projects who are already integrated in the community it could be a HUGE win for smaller projects.
Fantastic initiative. I think this would be a great replacement for the remarkable amount of wastef…
Fantastic initiative. I think this would be a great replacement for the remarkable amount of wasteful spending that’s been done to date on uncoordinated marketing projects (I speak not just for Optimism but crypto in general).
This also fits neatly into the broader notion of making Optimism the best place to launch a new project – it’s one more avenue of assistance that we can lean on our resources as a larger org to help with, work that should see a solid return through new apps that bring activity to the Superchain.
Echoing @amanda and @jackanorak’s points: coordinated, goal-oriented marketing can provide projects…
Echoing @amanda and @jackanorak’s points: coordinated, goal-oriented marketing can provide projects with much-needed visibility in a noisy space, but many teams aren’t resourced to build out in-house marketing functions or partner with agencies. Matching marketing skills to project needs would help address these challenges. For determining impact, it might be helpful to also look at how the marketing impacted the projects who leveraged the support (i.e. did engagement increase following the marketing? did page views spike? were new users onboarded?) - these success metrics could be something sourced for during the project feedback phase.
Great idea. Agree with @jackanorak 's take on this.
In addition, this would be very helpful to many…
Great idea. Agree with @jackanorak 's take on this.
In addition, this would be very helpful to many of the Season 4 Missions + many others!
We need better coordination on this. Brilliant
This would be super helpful for builders which have protocols ready but no marketing exp, have burn…
This would be super helpful for builders which have protocols ready but no marketing exp, have burned through a bunch in the past across direct ads, garbage people who pretended to know what they were doing, rewards. Having a party thats able to handle this reliably would be super useful.
I would love to see support for this! There are so many talented marketers in the ecosystem looking…
I would love to see support for this! There are so many talented marketers in the ecosystem looking to contribute - I think a match making program re: project + marketer could be a huge leg up for product-led teams that don’t have the resources to hire out full time support. Agency support can be so expensive, and take a long time to see value from. If we can get marketers connected with projects who are already integrated in the community it could be a HUGE win for smaller projects.
Fantastic initiative. I think this would be a great replacement for the remarkable amount of wastef…
Fantastic initiative. I think this would be a great replacement for the remarkable amount of wasteful spending that’s been done to date on uncoordinated marketing projects (I speak not just for Optimism but crypto in general). This also fits neatly into the broader notion of making Optimism the best place to launch a new project – it’s one more avenue of assistance that we can lean on our resources as a larger org to help with, work that should see a solid return through new apps that bring activity to the Superchain.
Echoing @amanda and @jackanorak’s points: coordinated, goal-oriented marketing can provide projects…
Echoing @amanda and @jackanorak’s points: coordinated, goal-oriented marketing can provide projects with much-needed visibility in a noisy space, but many teams aren’t resourced to build out in-house marketing functions or partner with agencies. Matching marketing skills to project needs would help address these challenges. For determining impact, it might be helpful to also look at how the marketing impacted the projects who leveraged the support (i.e. did engagement increase following the marketing? did page views spike? were new users onboarded?) - these success metrics could be something sourced for during the project feedback phase.
Great idea. Agree with @jackanorak 's take on this. In addition, this would be very helpful to many…
Great idea. Agree with @jackanorak 's take on this. In addition, this would be very helpful to many of the Season 4 Missions + many others! We need better coordination on this. Brilliant
This is a great idea. I agree that ecosystem projects need support in this area. That said, I also …
This is a great idea. I agree that ecosystem projects need support in this area. That said, I also want to flag that it requires a tactful approach because projects have a marketing team in place and they might not be open to third parties airdropping copy pasta marketing strategies that may not produce desired results (more users).
Gonna.eth:
Ability to build processes and structures that will facilitate an efficient and effective marketing service for deserving projects
It would be interesting to see these marketing service providers focus on projects that generate sequencer fees.
Gonna.eth:
Recommendation for 6 months of work and breakdown:
IMO this timeline doesn’t allow sufficient time to execute well. This might get caught up in strategizing, (which marketers love to do), recruiting, liaising, and fall flat on execution.
Gonna.eth:
The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach.
Many of these projects have an outstanding presence online and their native marketing teams may not be welcoming to third parties introducing a new roadmap/ strategies. Would you consider reframing this so that it targets applicants who can add value beyond ideas and strategy? i.e. copy pasta marketing strategies :- 1 : applicants who can add value through an established following/ userbase? :+ 1 :
Gonna.eth:
Ability to match packaged marketing opportunities to those in the community with the right skillset to execute
I can see this step being very time consuming; recruiting talent and mediating between service providers and projects would take a couple of weeks imo, planning and execution another couple of weeks. This could limit the number of projects these services are available to.
In this format I can see 3 - 6 projects receiving these services. Marketers might be inclined to target the projects with a large social following/ to piggy back on their already established online presence resulting in minimal value add.
For context: I have over 10 years marketing experience working in tourism, crypto and government entities (Social Manager, content creator, CMO, advisor). My experience with contracting outside marketing services results in little impact because they mostly aim to piggy back on established presence instead of adding value by targeting untapped markets and onboarding new users.
Gonna.eth:
How should badgeholders measure impact upon completion of this Mission?
I was working on a similar strategy and drafted the following ideas:
Reports comparing existing web traffic, engagement rate, conversions vrs results from support services with an emphasis on traceable increase in platform users.
Generate (incentivized) user feedback for projects via onchain marketing tooling like deform.
Onchain attenstations from relevant stakeholders at projects benefitting from marketing services.
TL/DR on suggested improvements:
Heavy emphasis on increasing users over providing strategy
Rely on onchain results for accountability and impact measurement
Allow more time for execution
Reduce program management rewards in lieu of RPGF consideration
Increase reward amounts for people/ teams executing the work
These revisions can help ensure successful execution instead of another grant for flat footed marketing execution.
Carlosjmelgar:
Many of these projects have an outstanding presence online and their native mar…
Carlosjmelgar:
Many of these projects have an outstanding presence online and their native marketing teams may not be welcoming to third parties introducing a new roadmap/ strategies
It is up to the mission applicants to define what they want to cover. This is a synergy suggestion.
Carlosjmelgar:
This might get caught up in strategizing, (which marketers love to do)
I know this is why I requested a short time. Usually time = expenses, I want to see effective people on this task
Carlosjmelgar:
It would be interesting to see these marketing service providers focus on projects that generate sequencer fees.
Up to the applicants what they want to cover but I agree here.
Carlosjmelgar:
In this format I can see 3 - 6 projects receiving these services.
6 projects was mi scope when I wrote this proposal, but again it’s up to the applicants how many they want to do.
Carlosjmelgar:
Marketers might be inclined to target the projects with a large social following/ to piggy back on their already established online presence resulting in minimal value add.
It is up to the applicants how they restrict piggybacking and create a good standard.
Thank you for your feedback it’s been very useful. I suggest anyone looking to apply to consider @Carlosjmelgar comments if this proposal is approved by the token house.
Keep in mind that if this mission request passes, many teams will apply for it. Leaving it as open as it gives the grants council (reviewers of applications) a good way to distinguish between professionals and “flat footed marketing” teams.
Great initiative! There are committed and talented marketers in the ecosystem ready and able to hel…
Great initiative! There are committed and talented marketers in the ecosystem ready and able to help projects in dire need of marketing support. Especially for the lesser known projects in the space, this initiative would help these projects reach a broader audience of builders and users.
This is a great idea. I agree that ecosystem projects need support in this area. That said, I also …
This is a great idea. I agree that ecosystem projects need support in this area. That said, I also want to flag that it requires a tactful approach because projects have a marketing team in place and they might not be open to third parties airdropping copy pasta marketing strategies that may not produce desired results (more users). Gonna.eth: Ability to build processes and structures that will facilitate an efficient and effective marketing service for deserving projects It would be interesting to see these marketing service providers focus on projects that generate sequencer fees. Gonna.eth: Recommendation for 6 months of work and breakdown: IMO this timeline doesn’t allow sufficient time to execute well. This might get caught up in strategizing, (which marketers love to do), recruiting, liaising, and fall flat on execution. Gonna.eth: The added synergy of supporting projects with approved grants will further reinforce the community’s impact and reach. Many of these projects have an outstanding presence online and their native marketing teams may not be welcoming to third parties introducing a new roadmap/ strategies. Would you consider reframing this so that it targets applicants who can add value beyond ideas and strategy? i.e. copy pasta marketing strategies :- 1 : applicants who can add value through an established following/ userbase? :+ 1 : Gonna.eth: Ability to match packaged marketing opportunities to those in the community with the right skillset to execute I can see this step being very time consuming; recruiting talent and mediating between service providers and projects would take a couple of weeks imo, planning and execution another couple of weeks. This could limit the number of projects these services are available to. In this format I can see 3 - 6 projects receiving these services. Marketers might be inclined to target the projects with a large social following/ to piggy back on their already established online presence resulting in minimal value add. For context: I have over 10 years marketing experience working in tourism, crypto and government entities (Social Manager, content creator, CMO, advisor). My experience with contracting outside marketing services results in little impact because they mostly aim to piggy back on established presence instead of adding value by targeting untapped markets and onboarding new users. Gonna.eth: How should badgeholders measure impact upon completion of this Mission? I was working on a similar strategy and drafted the following ideas: Reports comparing existing web traffic, engagement rate, conversions vrs results from support services with an emphasis on traceable increase in platform users. Generate (incentivized) user feedback for projects via onchain marketing tooling like deform. Onchain attenstations from relevant stakeholders at projects benefitting from marketing services. TL/DR on suggested improvements: Heavy emphasis on increasing users over providing strategy Rely on onchain results for accountability and impact measurement Allow more time for execution Reduce program management rewards in lieu of RPGF consideration Increase reward amounts for people/ teams executing the work These revisions can help ensure successful execution instead of another grant for flat footed marketing execution.
Carlosjmelgar: Many of these projects have an outstanding presence online and their native mar…
Carlosjmelgar: Many of these projects have an outstanding presence online and their native marketing teams may not be welcoming to third parties introducing a new roadmap/ strategies It is up to the mission applicants to define what they want to cover. This is a synergy suggestion. Carlosjmelgar: This might get caught up in strategizing, (which marketers love to do) I know this is why I requested a short time. Usually time = expenses, I want to see effective people on this task Carlosjmelgar: It would be interesting to see these marketing service providers focus on projects that generate sequencer fees. Up to the applicants what they want to cover but I agree here. Carlosjmelgar: In this format I can see 3 - 6 projects receiving these services. 6 projects was mi scope when I wrote this proposal, but again it’s up to the applicants how many they want to do. Carlosjmelgar: Marketers might be inclined to target the projects with a large social following/ to piggy back on their already established online presence resulting in minimal value add. It is up to the applicants how they restrict piggybacking and create a good standard. Thank you for your feedback it’s been very useful. I suggest anyone looking to apply to consider @Carlosjmelgar comments if this proposal is approved by the token house. Keep in mind that if this mission request passes, many teams will apply for it. Leaving it as open as it gives the grants council (reviewers of applications) a good way to distinguish between professionals and “flat footed marketing” teams.
Hi all - Blake here! I’m the Co-Founder of Myosin.xyz, the ultimate marketing network.
We’re struct…
Hi all - Blake here! I’m the Co-Founder of Myosin.xyz, the ultimate marketing network.
We’re structured as a DAO comprised of a global community of highly vetted marketers, covering everything from GTM to Community, Content, Design, Growth, PR & Partnerships, DevRel, Product, and more.
Our purpose is to help web 3 projects, blockchains, and brands scale and usher in a web 3 -enabled future, and we do this as both an agency and product studio.
My co-founder Simon has been chatting with Emmanuel since DevConnect in Istanbul, and I recently caught up with Amanda and am excited for us to hopefully apply for this mission request.
We are currently working with the XRPL ecosystem and accelerator teams to support the Ripple ecosystem, and we’d love to do the same with OP ecosystem teams! This mission request is right up our alley, and we think we’d be a great fit when the time is right.
For now, happy to answer any Qs, and I look forward to becoming more active and getting involved in OP Governance!
You can learn more about us on our website, and we also have a great explainer video about ourselves that you can find right here, produced by our very own Design Guild: Myosin.xyz - Membership 5
Can’t wait!
Blake
Hi all - Blake here! I’m the Co-Founder of Myosin.xyz, the ultimate marketing network.
We’re struct…
Hi all - Blake here! I’m the Co-Founder of Myosin.xyz, the ultimate marketing network.
We’re structured as a DAO comprised of a global community of highly vetted marketers, covering everything from GTM to Community, Content, Design, Growth, PR & Partnerships, DevRel, Product, and more.
Our purpose is to help web 3 projects, blockchains, and brands scale and usher in a web 3 -enabled future, and we do this as both an agency and product studio.
My co-founder Simon has been chatting with Emmanuel since DevConnect in Istanbul, and I recently caught up with Amanda and am excited for us to hopefully apply for this mission request.
We are currently working with the XRPL ecosystem and accelerator teams to support the Ripple ecosystem, and we’d love to do the same with OP ecosystem teams! This mission request is right up our alley, and we think we’d be a great fit when the time is right.
For now, happy to answer any Qs, and I look forward to becoming more active and getting involved in OP Governance!
You can learn more about us on our website, and we also have a great explainer video about ourselves that you can find right here, produced by our very own Design Guild: Myosin.xyz - Membership
Can’t wait!
Blake
Great initiative! There are committed and talented marketers in the ecosystem ready and able to hel…
Great initiative! There are committed and talented marketers in the ecosystem ready and able to help projects in dire need of marketing support. Especially for the lesser known projects in the space, this initiative would help these projects reach a broader audience of builders and users.
Hi all - Blake here! I’m the Co-Founder of Myosin.xyz, the ultimate marketing network. We’re struct…
Hi all - Blake here! I’m the Co-Founder of Myosin.xyz, the ultimate marketing network. We’re structured as a DAO comprised of a global community of highly vetted marketers, covering everything from GTM to Community, Content, Design, Growth, PR & Partnerships, DevRel, Product, and more. Our purpose is to help web 3 projects, blockchains, and brands scale and usher in a web 3 -enabled future, and we do this as both an agency and product studio. My co-founder Simon has been chatting with Emmanuel since DevConnect in Istanbul, and I recently caught up with Amanda and am excited for us to hopefully apply for this mission request. We are currently working with the XRPL ecosystem and accelerator teams to support the Ripple ecosystem, and we’d love to do the same with OP ecosystem teams! This mission request is right up our alley, and we think we’d be a great fit when the time is right. For now, happy to answer any Qs, and I look forward to becoming more active and getting involved in OP Governance! You can learn more about us on our website, and we also have a great explainer video about ourselves that you can find right here, produced by our very own Design Guild: Myosin.xyz - Membership 5 Can’t wait! Blake
This initiative would definitely help amazing projects get the reach that they deserve. My one conc…
This initiative would definitely help amazing projects get the reach that they deserve. My one concern, like @jackanorak stated, is the time to completion. Between discovering the appropriate projects to getting up to speed on the technical stack 6 months will most likely be too short of a window to get effective results. Marketing for Web 3 projects is nuanced and technical and effective Marketing programs will dive into the weeds of projects to ensure effective communication.
Perhaps there is a phased approach and key deliverables for each phase to ensure not only increased reach through Marketing but increased active and engaged users. It is relatively easy to increase the reach for a product but to have returning customers that are engaged and active with the product is a different story.
One other thing to consider is moving this out of Eagle Tier to a lower tier for more inclusivity. I don’t know many Marketing projects that have approached grants in the ecosystem and they would automatically not be included.
This initiative would definitely help amazing projects get the reach that they deserve. My one conc…
This initiative would definitely help amazing projects get the reach that they deserve. My one concern, like @jackanorak stated, is the time to completion. Between discovering the appropriate projects to getting up to speed on the technical stack 6 months will most likely be too short of a window to get effective results. Marketing for Web 3 projects is nuanced and technical and effective Marketing programs will dive into the weeds of projects to ensure effective communication. Perhaps there is a phased approach and key deliverables for each phase to ensure not only increased reach through Marketing but increased active and engaged users. It is relatively easy to increase the reach for a product but to have returning customers that are engaged and active with the product is a different story. One other thing to consider is moving this out of Eagle Tier to a lower tier for more inclusivity. I don’t know many Marketing projects that have approached grants in the ecosystem and they would automatically not be included.
This is an excellent proposal, by opening a marketing opportunity diverse talents could add to the …
This is an excellent proposal, by opening a marketing opportunity diverse talents could add to the collective of optimism. It would help us position ourselves more and continue growing. I hope it can be approved and I will be attentive to collaborate in whatever way I can.
This is an excellent proposal, by opening a marketing opportunity diverse talents could add to the …
This is an excellent proposal, by opening a marketing opportunity diverse talents could add to the collective of optimism. It would help us position ourselves more and continue growing. I hope it can be approved and I will be attentive to collaborate in whatever way I can.
Marketing is very important in the Web 3 space, especially considering how young this industry is …
Marketing is very important in the Web 3 space, especially considering how young this industry is which is why this is an important proposal. Will there be key metrics required of projects for the 6 - 9 months duration of the mission to track how effective this grant is/will be?
Marketing is very important in the Web 3 space, especially considering how young this industry is …
Marketing is very important in the Web 3 space, especially considering how young this industry is which is why this is an important proposal. Will there be key metrics required of projects for the 6 - 9 months duration of the mission to track how effective this grant is/will be?
Coordinating marketing efforts further strengthens the vision of the Superchain. Often times, marke…
Coordinating marketing efforts further strengthens the vision of the Superchain. Often times, marketing requirements come in waves and teams tend to over or understaff relative to their demand depending on user inflow and events. Having an agile and educated team that can contribute to different projects within the Optimism ecosystem will undoubtedly be beneficial from an efficiency and cost perspective.
This is great and very much needed, especially for lean teams with smaller budgets
I am an Optimism…
This is great and very much needed, especially for lean teams with smaller budgets
I am an Optimism delegate with sufficient voting power and I believe this proposal is ready to move to a vote.
Coordinating marketing efforts further strengthens the vision of the Superchain. Often times, marke…
Coordinating marketing efforts further strengthens the vision of the Superchain. Often times, marketing requirements come in waves and teams tend to over or understaff relative to their demand depending on user inflow and events. Having an agile and educated team that can contribute to different projects within the Optimism ecosystem will undoubtedly be beneficial from an efficiency and cost perspective.
This is great and very much needed, especially for lean teams with smaller budgets I am an Optimism…
This is great and very much needed, especially for lean teams with smaller budgets I am an Optimism delegate with sufficient voting power and I believe this proposal is ready to move to a vote.
I am an Optimism delegate [Agora - OP Voter 3 ] with sufficient voting power and I believe this pr…
I am an Optimism delegate [Agora - OP Voter 3 ] with sufficient voting power and I believe this proposal is ready to move to a vote.
I am an Optimism delegate [Agora - OP Voter] with sufficient voting power and I believe this propos…
I am an Optimism delegate [Agora - OP Voter] with sufficient voting power and I believe this proposal is ready to move to a vote.
I am an Optimism delegate [Agora - OP Voter 3 ] with sufficient voting power and I believe this pr…
I am an Optimism delegate [Agora - OP Voter 3 ] with sufficient voting power and I believe this proposal is ready to move to a vote.
this is a great initiative. @katie is spot on!
We are an Optimism delegate with sufficient voting p…
this is a great initiative. @katie is spot on!
We are an Optimism delegate with sufficient voting power and we believe this proposal is ready to move to a vote.
this is a great initiative. @katie is spot on!
We are an Optimism delegate 2 with sufficient voti…
this is a great initiative. @katie is spot on!
We are an Optimism delegate 2 with sufficient voting power and we believe this proposal is ready to move to a vote.
this is a great initiative. @katie is spot on! We are an Optimism delegate 2 with sufficient voti…
this is a great initiative. @katie is spot on! We are an Optimism delegate 2 with sufficient voting power and we believe this proposal is ready to move to a vote.
I think this is a good mission. I have a little trouble conceptualizing concretely how teams would …
I think this is a good mission. I have a little trouble conceptualizing concretely how teams would apply for this mission, so I think it would help to give a couple of examples of what an application for this might look like.
I also am curious why you chose Ember tier rather than fledgling.
I am an Optimism delegate [Blockchain@USC 2 ] with sufficient voting power and I believe this proposal is ready to move to a vote.
I think this is a good mission. I have a little trouble conceptualizing concretely how teams would …
I think this is a good mission. I have a little trouble conceptualizing concretely how teams would apply for this mission, so I think it would help to give a couple of examples of what an application for this might look like.
I also am curious why you chose Ember tier rather than fledgling.
I am an Optimism delegate [Blockchain@USC] with sufficient voting power and I believe this proposal is ready to move to a vote.
I think this is a good mission. I have a little trouble conceptualizing concretely how teams would …
I think this is a good mission. I have a little trouble conceptualizing concretely how teams would apply for this mission, so I think it would help to give a couple of examples of what an application for this might look like. I also am curious why you chose Ember tier rather than fledgling. I am an Optimism delegate [Blockchain@USC 2 ] with sufficient voting power and I believe this proposal is ready to move to a vote.
This a great proposal. The involvement of the community and expert feedback is a good touch. Intere…
This a great proposal. The involvement of the community and expert feedback is a good touch. Interested to see how it unfolds and impacts the ecosystem!
This a great proposal. The involvement of the community and expert feedback is a good touch. Intere…
This a great proposal. The involvement of the community and expert feedback is a good touch. Interested to see how it unfolds and impacts the ecosystem!
The Grants Council has opened early submissions as an Indication of Interest for this mission reque…
The Grants Council has opened early submissions as an Indication of Interest for this mission request here 7
For your application to be considered, the Mission request must pass the Token House vote on February 14 th. Submissions will not be considered if a Mission Request is not approved on the 14 th.
The Grants Council has opened early submissions as an Indication of Interest for this mission reque…
The Grants Council has opened early submissions as an Indication of Interest for this mission request here
For your application to be considered, the Mission request must pass the Token House vote on February 14 th. Submissions will not be considered if a Mission Request is not approved on the 14 th.
The Grants Council has opened early submissions as an Indication of Interest for this mission reque…
The Grants Council has opened early submissions as an Indication of Interest for this mission request here 7 For your application to be considered, the Mission request must pass the Token House vote on February 14 th. Submissions will not be considered if a Mission Request is not approved on the 14 th.
I was on the fence about the proposal but ended up not voting for it. I’m a fan of helping to provi…
I was on the fence about the proposal but ended up not voting for it. I’m a fan of helping to provide marketing initiatives but the 40 k / 170 k breakdown (almost 25 %) specifically for program management felt steep for me and couldn’t get to a yes vote on that.
Might I interest you in this proposal? 100 % goes to creators, program management will apply for R…
Might I interest you in this proposal? 100 % goes to creators, program management will apply for RPGF instead of taking a cut.
[READY TO VOTE] Onboarding Prominent Content Creators in Strategic Markets to OP and RPGF ? Mission Requests
The Grants Council has opened early submissions as an Indication of Interest for this mission request here
For your application to be considered, the Mission request must pass the Token House vote on February 14 th. Submissions will not be considered if a Mission Request is not approved on the 14 th.
Hi @Gonna.eth - Can you confirm this link is working for you? It comes up blank for me.
Hi @Gonna.eth - Can you confirm this link is working for you? It comes up blank for me.
brichis: GM @Carlosjmelgar! It’s because it didn’t pass the voting phase. You can check the MR that are available to apply here: Issues · ethereum-optimism/ecosystem-contributions · GitHub
Gonna.eth: Comes blank because the token house did not approve this mission request and the template was deprecated.
GM @Carlosjmelgar! It’s because it didn’t pass the voting phase. You can check the MR that are avai…
GM @Carlosjmelgar! It’s because it didn’t pass the voting phase. You can check the MR that are available to apply here: Issues · ethereum-optimism/ecosystem-contributions · GitHub 2
GM @Carlosjmelgar! It’s because it didn’t pass the voting phase. You can check the MR that are avai…
GM @Carlosjmelgar! It’s because it didn’t pass the voting phase. You can check the MR that are available to apply here: Issues · ethereum-optimism/ecosystem-contributions · GitHub
Comes blank because the token house did not approve this mission request and the template was depre…
Comes blank because the token house did not approve this mission request and the template was deprecated.