RRC-3: $RARI allocation for Rarible 2 brand partners - Ecosystem Fund Allocation

• CampbellLaw - This user is a moderator

  Oct. 6, 2022, 9:45 p.m.
  Magic
  Category : Ecosystem Fund Allocation Author : Campbell Law ABSTRACT This proposal outlines the vision and process of onboarding a collective of partners in efforts to spread awareness and provide ongoing support to Rarible 2 starting from the public launch. It provides a detailed overview of the partner selection process, outreach requirements, compensation plan and recognition of potential benefits from partner utilization. MOTIVATION By allocating $RARI to existing brand partners and new Key Opinion Leaders who support Rarible 2 , we aim to create a word of mouth chain reaction. The anticipated network effect will increase visibility and brand awareness of Rarible 2 and support new users to join the platform. RATIONALE Since the launch of Rarible as the first community-owned marketplace, we have built a strong network of projects and influencers with a multimillion following combined. This allocation of $RARI aims at effectively engaging and broadening this partner network through incentives for spreading awareness around Rarible 2 in their communities. Partners who meet the specific requirements (number of followers, influence in web 3 space) will receive $RARI token rewards as a program sign up bonus, and will be expected to support Rarible 2 through various social channels. As Rarible is a household name and with many partners already using the platform, the generated content will be highly native and will create the required effect. KEY TERMS Partner Marketing - a strategic collaboration between parties, whether it is two businesses or a business and an individual Deliverables - tangible or intangible outputs that are submitted within the scope of a project. Compensation - monetary payment given to an individual in exchange for their services. SPECIFICATIONS Partner Selection Criteria: Social content style Number of followers and engagement Minimum follower count = 10 K Relevance and influence within the Web 3 /NFT space Outreach Requirements: Provide full overview of product Deliverables - continuous $RARI support via socials ( 2 ) Twitter posts per week Specific tags will be required to disclose partnership #RariPartner / #RariRewardPartner @Rarible Compensation Plan: $RARI will be used as the payment method for the partners as a compensation and authentic user experience Max total budget = 20 , 000 $RARI 1000 $RARI (staked) per partner 1 month full token lock-up 12 -week vesting schedule 83 . 3 $RARI/week Partner Utilization Benefits: Amplification for Rarible 2 Build and maintain key relationships for future opportunities Wide-spread network through partner social channels to reach target audience Increase in brand awareness and GMV Generate new leads STEPS TO IMPLEMENT Partner research and outreach Confirm timelines and deliverables Provide suggested social copies and required partnership disclosure tags Transfer to a separate wallet for Safe Contract controllable via veRARI (address: 0 x 04 D 4241 c 42 B 63706 E 4139 b 2 C 73 a 5661 b 7 b 4 E 6 df 9 ) 20 , 000 RARI for the program

  The post discusses a proposal to allocate $RARI to partners and Key Opinion Leaders to enhance awareness and support for Rarible 2. It includes details on partner selection criteria, compensation plan, and anticipated benefits. Partners meeting requirements will receive $RARI rewards for promoting Rarible 2 on social channels, with a focus on building relationships, increasing visibility, and generating new leads.
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