PROPOSAL NAME:
3 look - The SocialFi Meme Platform on ApeChain
TEAM DESCRIPTION:
Dan Dober (X/ Discord - @doberdanny) - CEO & Co-Founder. MAYC. Co-organizer of Iberian Apes, Crypto Angel investor since 2017 . Founded and sold an 8 -figure Ad Network. Drove lead generation for leading brands, contributing to sales above $ 50 M.
Andy Ocean (X) - Co-Founder. Founded a 6 -figure B 2 C SaaS that runs automatically. Built music-tech app ( 4 . 7 / 1 M+ downloads)
Vlad Dous (X)- COO & Co-Owner. 5 years of PM experience. Built local E-commerce business from the ground up, operating 100 + orders per day
Dany_look (X) - CMO. 7 years of experience in Digital Marketing. Track record of successful projects from music tech (Jammy Guitar) to P 2 E & Web 3 .
Andrew P. (X) - Head of Product. 8 years of UI/UX design experience. Top 10 % designer on UpWork.
APECOIN ADVISORY BOARD
AllCity - ApeCoin DAO Governance Working Group Lead Steward, Accepted AIP Author, BAYC # 2492
Phil - ApeCoin Metaverse Steward | Founder @OVIDOTLIVE | Co-Founder @gmgames_gg
Big Bull - ApeCoin DAO Governance Steward, Accepted AIP Author, Created 4 Prop House ThankApe Proposals, BAYC # 6304
Lost - Facilitator Apecoin, founding member of the Governance Working Group, Accepted AIP Author (ApeComms), BAYC # 9736 .
PROPOSAL DESCRIPTION:
We are 3 look (Website / X ) – a team of dedicated ApeCoin DAO members with a history of executing AIP proposals successfully. We aim to contribute to ApeChain’s success by making it the epicentre of the growing meme economy. Through 3 Look’s innovative SocialFi meme platform we will onboard millions of active users into the Apechain Ecosystem.
Since AIP- 182 , we’ve consistently delivered on all features and continued to expand our product with new solutions driven by user feedback and market demand.
Here’s a snapshot of our current track record and progress at https:// 3 look.io:
– A user base of over 37 , 000 active content creators including KOLs and whales who choose 3 look as their go-to place to create content;
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– 100 + partners and integrated projects including NFT collections, crypto, farming platforms, marketplaces, and other web 3 brands on different chains (ETH, SOL, Polygon, ADA);
– 20 + secured partnerships waiting in line to be integrated;
– 10 + active and pre-secured partnerships with other ApeCoin-powered brands like Blever, etc.
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With the following proposal, we aim to elevate 3 look and its benefits for the DAO to a new level by leveraging our experience, user base, and partnerships.
This proposal presents 3 look, the first full-fledged SocialFi Meme Platform built on ApeChain, designed to revolutionize the meme economy with a powerful mix of a transparent on-chain reward system, social mechanics, and ease of content creation.
How?
We live in the “Meme Age,” where new meme coins are created daily, and almost every project leverages memes in their campaigns. Projects often gain attention thanks to active communities spreading the word, striving for a pump that will yield significant benefits for all holders and bring further income for the project.
But let’s picture a space where users know they will be rewarded for sharing content about projects they like and interacting with it – it would result in more memes created = more people discovering new projects = growth and benefits for all ecosystem participants.
Imagine 1 , 000 users creating 10 memes each—that’s 10 , 000 pieces of organic content amplifying your brand on X.
Isn’t it something any brand would want?
That’s where 3 look comes in. We offer communities a fun, meme-driven way to promote their brands, engage and organically grow their user base while allowing individuals to earn through user-generated content (UGC).
With versatile user and community profiles, advanced incentives, content creation tools, and a powerful cross-chain reward system featuring automatic ApeChain swaps, 3 look is set to attract many projects and users to join the new meme revolution.
ApeChain – the meme economy leader
3 look is laying the foundations to being the go-to platform for projects from any blockchain looking to integrate memes as an effective part of their marketing strategy.
We offer easy-to-use tools to incentivize businesses and communities whilst maintaining a strong organic presence through 3 look’s native meme marketing capabilities.
ApeChain will be the settlement layer for all reward transactions, ensuring a direct and positive impact on the ecosystem.
TL;DR: We empower brands and individuals to motivate their fans to create and share memes, driving unmatched organic growth and engagement while transparently rewarding them on ApeChain.
Upcoming Features
3 look Profile – easy-to-create accounts (X login) that allow brands or individuals to showcase custom memes, motivating fans to share and amplify their content by completing tasks for which they will be rewarded.
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Community pages – the platform’s standout feature that lets brands cultivate vibrant hubs where fans can create and share on-brand memes using various tools and assets. Users can complete tasks to share messages directly to X with specific calls to action, creating a ripple effect of organic content.
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Tasks – public or private assignments set by brands or individuals to promote their content on X. The tasks can include standard interactions like boosting a post with likes and shares or creating content using a specific template or asset. In addition to boosting posts and creating content, we plan to include additional tasks such as: Participating in community challenges or contests where users create themed content. Engaging in platform-specific events designed to encourage interaction among users. Referral programs that reward users for bringing new participants to the platform.
3 look will track users’ progress and automatically reward them on-chain upon task completion. The reward distribution process will be fully automated through smart contracts on ApeChain. Given our plan to be a chain-agnostic platform, which accepts transactions on various blockchains and cryptocurrencies, all rewards and fees will be automatically converted or bridged to ApeChain without any manual intervention. This ensures seamless and efficient reward distribution.
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Feed
Personalized Stream that features memes and GIFs from users you follow and those sharing your interests.
Dynamic and interactive, allowing direct meme creation, liking, sharing, and editing any content piece you encounter.
Utilizes advanced 3 look creative tools for unique meme creation & editing.
Benefits:
Earn crypto rewards directly within the feed.
Enhances user engagement with on-spot task-related incentives.
Seamlessly integrates with the SocialFi ecosystem for monetization opportunities.
Unique Value Proposition:
Combines creative expression with earning opportunities.
Serves as the primary interface for platform participation and engagement.
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TL;DR: We empower brands and individuals to motivate their fans to create and share memes, driving unmatched organic growth and engagement while transparently rewarding them on ApeChain.
User Security and Transparency
3 look prioritizes user security and transparency through a decentralized approach:
Wallet-Based Authentication: All sign-ups and logins are authenticated via wallet connections.
Optional Social Authentication: Users can opt for social authentication through third-party providers like X, with the process managed by the third-party securing a transparent environment while maintaining high standards of privacy and control.
Audit Process: Prior to product launch and AIP completion, a full security audit will be conducted and the finalized ‘passed’ audit results will be publicly available on the platform.
3 look Revenue Model
Revenue Stream:
Social Task Fee: 3 look retains a percentage of the reward pool from each task.
Revenue Model Details:
Task Creation: Users and brands set tasks and lock reward pools on-chain.
Task Completion: Participants complete tasks within a specified timeframe.
Reward Distribution: The platform automatically allocates rewards, retaining a fee from the total reward pool.
The fees will be calculated as a small percentage of the total reward pool allocated for each Social Task. This percentage will vary depending on the task’s specifics and will be transparently communicated to users and brands setting up the tasks.
Example:
A brand/user sets a task with an $X reward pool.
3 look retains a fee.
The rest of the reward pool is distributed to participants.
The model ensures a consistent revenue stream for 3 look by retaining a fee from all tasks conducted on the platform, with the percentage potentially being dynamic depending on various factors.
Payment System
3 look is planned to be a chain-agnostic platform, accepting transactions on various blockchains and cryptocurrencies. However, all rewards and fees will be automatically converted/bridged to ApeChain, boosting transaction value and supporting ecosystem growth.
The platform usage for users will be entirely free. As outlined in the Revenue Streams section of the proposal, 3 look will earn a commission from Social Tasks, with the fees being taken from users or brands that set these tasks. However, we are considering introducing premium features or memberships that could offer enhanced user experiences, such as advanced content creation tools, exclusive templates, or higher reward multipliers. These premium features would likely be priced in $ 3 look tokens, and the pricing will be competitive to encourage broad participation.
BENEFIT TO APECOIN ECOSYSTEM:
User Onboarding: Establishing the SocialFi Meme Platform will allow us to onboard thousands of new users to ApeChain, including large influencers and KOLs who’d contribute to establishing ApeChain as the premier chain for consumer-based dapps.
Enhanced Transactional Activity: Every SocialFi campaign or task initiated by 3 look users will require bridging the reward pool funds to ApeChain from any supported currency, increasing transaction numbers.
Increased Transaction Volume: As all rewards will be systematically distributed on-chain, users will be incentivized to create and use ApeChain addresses, boosting overall transaction volume.
Deflationary Pressure: 20 % of the platform’s profit from SocialFi tools will be securely held in $APE within a public wallet, creating deflationary pressure on the coin price.
Airdrop for supporters: All proposal supporters will get a $ 3 look token airdrop upon its launch on ApeChain, which is planned to take place after the platform’s launch.
Positive Public Image: Facilitating the SocialFi platform and providing immediate access to thousands of active users will enhance ApeChain’s reputation among projects, including those from other chains.
One-time Support Leading to Long-term Benefits: We view this ApeCoin DAO funding opportunity as a portion of the capital that will enable us to build the most essential and priority functionalities of the platform. To implement the entire vision described above, we commit to continuing development and further enhancements using our company’s resources.
The portion of the resources we are requesting from the DAO will be utilized to accelerate development only. Beyond that, we will invest our own funds while continuing to bring benefits to the ecosystem.
This is similar to our current efforts with the first version of the platform, where we provide ApeCoin holders with free access to extra platform features and a community area with exclusive ApeCoin content, support ApeCoinMarcomms initiatives with exclusive content, and more.
Branding and Intellectual Property Usage: As part of our integration with ApeChain, 3 look may require rights to use ApeCoin and ApeChain branding and intellectual property. This usage will be essential for displaying the platform’s association with ApeCoin and for highlighting that the platform is powered by ApeCoin, given that ApeChain will be the blockchain on which the platform operates.
It is important to clarify that 3 look will retain all rights and ownership of the product and any intellectual property (IP) created. ApeCoin DAO does not gain any legal or commercial rights to the product or IP developed by 3 look in any way.
DEFINITIONS:
UGC – User-generated content;
Meme Economy – refers to creating, distributing, and monetizing internet memes within decentralized digital ecosystems. It allows creators to earn from their content through on-chain rewards for posting branded content, leveraging blockchain technology for transparency and community engagement.
$ 3 look token – Utility and reward token planned to be launched on ApeChain following the launch of the updated 3 look platform.
Bridging Reward Pool Funds – The process of transferring or converting reward funds from various blockchains to ApeChain for distribution and use within the platform.
Deflationary Pressure – Economic effect where a reduction in the supply of a cryptocurrency, often through holding or burning mechanisms, increases its value over time.
On-Chain Reward System – A system where rewards are managed, tracked, and distributed directly on the blockchain, ensuring transparency of transactions.
Cross-Chain Reward System – A mechanism that allows rewards to be earned and used across multiple blockchain networks, with automatic conversion to a specific chain like ApeChain.
Settlement Layer – The blockchain layer responsible for finalizing and recording transactions, ensuring that all financial activities, such as rewards and fees, are settled and verified.
STEPS TO IMPLEMENT:
Phase 1 : Setup and Project Configuration $ 32 , 175
Start Date: Upon receiving funds from the ApeCoin DAO
Project planning & hiring: Define the key priorities and hire the necessary team members to kick off the product & development process.
Software requirement specification: Outline the technical and functional requirements for the software to ensure all features are well-defined.
UX/UI: Finalize the user experience and interface designs.
Tech Architecture Planning: Design the technical framework and infrastructure that will support the platform’s functionalities.
Estimated Delivery Timeline: 6 weeks
Phase 2 : Public Profile $ 53 , 100
Start Date: Mid Phase 1
Easy sign-up via X.
Profile: Your personal space that features all your exports, posts, tasks, and communities you belong to.
*** Public Feed:** A personalized stream featuring memes and GIFs from users with shared interests and communities, allowing interactions like liking, sharing, editing with advanced tools, and earning crypto rewards.
Release MVP beta.
Estimated Delivery Timeline: 5 weeks.
Phase 3 : Community Pages $ 76 , 325
Start Date: Phase 2 Gate
Each profile can create any number of communities for free;
Communities can organize contests and set tasks;
Communities can bridge their tokens to Apechain to use for rewards;
Each user receives an integrated wallet to manage their assets;
Estimated Delivery Timeline: 8 weeks
Phase 4 : Boost Post and Tasks $ 38 , 900
Start Date: Phase 3 Gate
Any user who creates a post with 3 look can boost it by providing a reward;
Any user can create public social tasks for others by providing an on-chain reward;
Estimated Delivery Timeline: 5 weeks
Phase 5 : Limitless Content Creation $ 42 , 500
Start Date: Phase 4 Gate
Integrating Content Template APIs (GIPHY, Tenor, etc) – enormously expanding the number of templates on the platform;
Template contribution – users can now contribute GIF templates to the library and easily add face tracking to them;
Estimated Delivery Timeline: 4 weeks
Phase 6 : Launch and Marketing initiatives $ 0
Start Date: Upon ‘Phase 2 ’ Completion
Biz Dev – Establish strategic partnerships and connections to enhance the platform’s reach and integration within the industry.
GTM Marketing activities – Execute go-to-market strategies to drive user acquisition and platform engagement.
Product Launch – Officially release the updated 3 look platform on ApeChain to the public, making it available for users to sign up and start using all outlined functionality.
Estimated Delivery Timeline: 16 weeks
Estimated Proposal Completion Timeline: 26 weeks
REPORTING EXPECTATIONS:
To ensure transparency and keep the community informed, we will report to the DAO upon completing each phase detailed in the “STEPS TO IMPLEMENT” section.
The reports will include progress & financial overviews, team updates, challenges and risks, next steps, and additional KPIs. We are committed to providing regular reports for as long as the community deems necessary. Initially, we plan to offer detailed reports at each step as outlined in the “Steps to Implement” section of the proposal. Following that, we will continue to report quarterly or as requested by the community, ensuring transparency and keeping the DAO informed of our progress.
All reports will be published on the ApeCoin DAO forum and 3 look’s social media.
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund = $ 243 , 000 .
Tech & Platform Development
Smart Contract Development and Security Audit - $ 52 , 350
Platform Development - $ 138 , 650
Blockchain Integrations - $ 27 , 400
Infrastructure and Hosting Services - $ 24 , 600
FUNDING TRANCHES
Tranche 1 : Upon Approval - $ 121 , 500
Tranche 2 : One Month After Tranche 1 - $ 60 , 750
Tranche 3 : One Month After Tranche 2 - $ 60 , 750
Please Note: The portion of the resources we are requesting from the DAO will be utilized to accelerate development only. Beyond that, we will invest our company capital in additional development, marketing, security audits, partnerships, and other areas while continuing to bring benefits to the ecosystem.
The request is in USD only. Each item has been meticulously calculated and due to volatility in the crypto market - USD is only viable for this stage.
