PROPOSAL NAME:
ApeCoin Sponsorship for MY Token 2024 Event （“MY Token” or “Event”)
TEAM DESCRIPTION:
SANGEET SINGH
Founder & Organizer of MY TOKEN
https://x.com/fomokingz
From his web 2 presence, he is the Asia Head of Marketing for GoPro.
Marketing partner to the Thailand Tourism completing various tourism events and advisor for a Travel to earn projects including
In his tenure, he helped increase GoPro’s revenue by multiple times to tens of millions of dollars.
He has also held senior marketing positions at Google, Country Manager at Salcon Berhad and several multinational corporations.
One of the founders of DeGodsAsia, which aims to bring together the community and strengthen bonds between holders;
Business Results:
-Managed and executed projects with ADB, JAICA, World Banks of over 1 Billion USD.
-To date expanded the GoPro Brand across SEA over the last 8 years building the business to a substantial USD million dollar amount.
-Successfully delivered “Amazing Tai Tay” local travel campaign in Thailand to promote local tourism.
-Successfully delivered “ Amazing Thailand’ international campaign for international travel post covid.
-Successfully delivered GoPro X Songkran campaigns pre-covid and post covid for travel recovery in Thailand.
-Successfully completed and delivered “Dream Malaysia” promoting local tourism for Malaysia post covid travel lift to enhance local tourism.
-Successfully delivered “Dream Malaysia 2 . 0 ” to promote Malaysia as an international destination post covid.
-Gold Award recognition by Marketing Asia Awards - for Best Marketing of Brand 2024 in Singapore for Asia.
Wit Wit
Co-Founder of X Circle, Organizer of MY TOKEN
https://x.com/witwit_ 81
-Former Investment Bank Derivatives Trader
-Former Commercial Advisor of a Game Incubator Fund, by one of the largest technology company with market cap greater than USD 100 bil
-Head Investment & Corporate Finance Department for several public listed companies, including an Oil & Gas mid stream provider, Solar & Wind Energy midstream, Infrastructure & Property Developer.
-M&A Advisor for a Hong Kong based Private Equity with Billion dollar AUM
-Initiated a series of billion dollars Islamic bond, Perpetual Securities, Structured Finance and Leveraged Buyout, US based Reverse Take-Over deals
Led corporate restructuring, pricing of exotic financial product, complex financial risk management & hedging, structured loan refinancing, and transformative business strategies for several public listed company
Business Results:
-Led the commercial term and pricing negotiation for several Interest Rate Swap/Cross-Currency Swap of a Oil & Gas Project Financing and Sukuk bond; (Facility Amount from USD 20 m to 300 m);
-Involved in the 6 th largest global independent FPSO operator’s USD 500 mil multi-currency perpetual securities ( 1 st unrated public USD bond transaction and public USD perpetual instrument issued out of Asia which won the Marine Money International 2017 Deal of the Year Bank Debt – East;
-Structure, secured an eight ( 8 ) digits USD acquisition financing for the acquisition of several brown field Feed-in-Tariff Solar projects in Malaysia;
-Developed and won a tender for a nine ( 9 ) digits USD offshore wind power EPCC & investment project in Vietnam
-Sourced a piece of 40 acres land, secured the financing for a RM 100 over million Large Scale Solar Project in North Malaysia
YUMI PEIXUAN
Founder of X Circle, ApeCoin DAO - MarComm WG Steward, Non-salaried Advisor of MY TOKEN
https://x.com/yumipeixuan
-Expertise in business management, customer relations, KOL management, online marketing.
-Crafted marketing campaigns for sectors finance, gaming, beauty industry
By 2022 , she ventured into Web 3 NFTs, building her Twitter profile. Leveraging her experience, her influence rapidly spread across Asia.
General Partner, founder of X Circle Capital, a Malaysia-based investment company backed by FWDG Group, a Singapore-based Variable Capital Company with various Fund AUM collectively greater than USD 1 billion, specializing in Special Purpose Acquisition Company sponsorship (recent deals include RF Acquisition Corp I & II) and investments in the healthcare, gaming, tech, and AI industries.
Business Results:
-Advised & Involved in Marketing Campaign, Content Creating & Creator Management for more than 100 web 3 project;
-Founded a Discord Community that grew 7 thousand members within 3 months.
-Founded a Web 3 Project Incubation, Project Investment and Marketing company X Circle, which has successfully provided more than USD 300 , 000 in salaries, creating job opportunities for hundreds of people in the Web 3 space within 4 months.
-Co-organizes and hosts several Web 3 events, specifically BAYC community events, in Malaysia and Hong Kong, attracting hundreds of visitors from over 18 countries.
Exhibition Organizer - Zeus Event Sdn Bhd
Zeus Event Sdn Bhd is an experienced event organizer that has hosted more than 450 events, including government and private sector exhibitions, music festivals, food bazaars, and countdown festivals, with a cumulative attendance of over 100 , 000 people. Below are a few snapshots from their past events.
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Music Festival Organizer & Partner - It’s The Ship
It’s The Ship is Asia’s largest and most renowned festival at sea, offering an unparalleled combination of an electronic dance music festival and a luxury cruise experience. Launched in 2014 , It’s The Ship has quickly become a staple in the international festival circuit, attracting music enthusiasts from around the globe. Since its inception, It’s The Ship has hosted numerous international and regional DJs and performers. The festival features multiple stages, themed parties, and a variety of onboard activities, making it a unique and immersive event for music lovers and adventure seekers alike.
PROPOSAL DESCRIPTION:
INTRODUCTION:
MY Token is a pioneering organization dedicated to advancing blockchain education and innovation in the Web 3 ecosystem. Our team comprises experienced professionals with a deep passion for decentralized technologies and a commitment to fostering collaboration and growth within the blockchain community.
The team specializes in curating exceptional events that bring together industry experts, thought leaders, and enthusiasts to explore the latest trends, innovations, and solutions in blockchain technology. From high-profile conferences to intimate community gatherings, we strive to deliver unparalleled experiences that inspire, educate, and empower individuals and businesses to thrive in the digital economy of tomorrow.
Additionally, we participate in organizing sports events for prominent international sport equipment brands and music concerts & festivals in the city of Malaysia. This further enriches our engagement with the local community and contributes to the vibrant cultural landscape of the region.
In addition to our dynamic events, the team incubating a media platform serves as a trusted source of news, analysis, and insights for blockchain enthusiasts and professionals across Asia. Through in-depth articles, expert opinions, and timely updates, the platform aims to keep the audience informed and empowered to seize the opportunities presented by blockchain technology.
At My Token, we are committed to driving positive change and fostering collaboration within the Asian blockchain community. Join us as we pave the way for economic growth, innovation, and prosperity in the region.
Welcome to My Token – Where Knowledge Fuels Innovation.
ABSTRACT:
MY Token cordially invites ApeCoin DAO to be title sponsorship in MY Token, the foremost Web 3 event in Malaysia. Scheduled for the 14 th and 15 th of September 2024 , this prestigious event will be held at the esteemed KL Base Jalan Sungai Besi (“KL Base”), situated in the heart of Kuala Lumpur, Malaysia. Notably, KL Base has been designated as a key tourism destination, promoted jointly by the Ministry of Tourism, Arts & Culture (“Ministry of Tourism” or “Government”) and the Ministry of Finance of the Malaysian Government. In addition to KL Base, we have received invitations from several other prominent event venues and are currently in the process of negotiating terms with these parties to secure the optimal location for the MY Token event.
MY Token is the first Web 3 event in Malaysia endorsed by the Ministry of Tourism. Working together with the government, the team aims to collaborate with various Asian NFTs & Blockchain communities to create an iconic Web 3 event in Malaysia.
This proposal seeks to collaborate with ApeCoin DAO by providing sponsorship for speaking engagements, a dedicated booth presence, mascot integration, and support for engaging side events during the conference.
EVENT DETAILS
MY Token is the main event introducing the first large-scale WEB 3 event in Malaysia. This event features an exhibition-style setup, a massive music festival centered around tourism, and WEB 3 community activations. It is also the first WEB 3 event to combine with entertainment events, drawing large WEB 2 crowds.
The whole event will include:
WEB 3 Main Event Exhibition & Workshops
ApeCoin Community Side Events - BAYC, Mocaverse’ ApeCoin holders
Music Festival
Attractions
Water Baloon Fights
Foam Zones
Refreshment Zones
VIP Zones
This partnership aims to bridge WEB 2 and WEB 3 , as there is no event to date in Asia that focuses on both WEB 2 & WEB 3 audiences. Bringing these two audiences together will create a larger voice for WEB 3 .
Our strengths are further bolstered by Zeus Events, one of the best event organizing companies in Southeast Asia.
Moreover, the Malaysia Tourism Promotion Board, an agency under the Ministry of Tourism (“Tourism Malaysia”) fully supports MY Token and endorses all its related IPs and activities. This collaboration benefits both parties, enhancing WEB 3 for tourism, community engagement, networking and project building.
This marks the beginning of a significant collaboration between ApeCoin as a title sponsor and the Malaysia government, namely Tourism Malaysia, to promote WEB 3 through the activities mentioned above.
BENEFIT TO APECOIN ECOSYSTEM:
Government Liaison: ApeCoin will be the first in Malaysia to be supported and endorsed from the Ministry of Tourism.
Enhanced Visibility and Exposure: ApeCoin will gain significant exposure within the Malaysian and regional Asian Web 3 community, showcasing its technology and ecosystem to a diverse audience of industry professionals, investors, and enthusiasts. Moreover, as the first web 3 brand powering the inaugural web 3 event officially endorsed by the Ministry of Tourism, ApeCoin stands at the forefront of pioneering advancements in the digital landscape, setting a precedent for innovation and collaboration in the region.
Networking and Partnership Opportunities: ApeCoin DAO members will have the chance to network with leading industry figures, potential investors, and like-minded projects, paving the way for strategic partnerships and collaborations. This will include Web 2 business potential, bridging the ecosystem across.
Educational Outreach: ApeCoin can educate attendees about its unique value proposition and applications within decentralized finance (DeFi), fostering awareness and adoption of the ApeCoin ecosystem.
Ape Chain: Ape Chain can be introduced through this event for existing projects and developers, considered as launchpad and for chain solutions. This will require a spokesperson from Ape Chain to be present and we will organize a session specifically for Ape Chain. A spokesperson from Ape Chain will be present, and we will organize a session specifically for Ape Chain. MY Token and its related ecosystem is also keen to collaborate with Ape Chain for its future projects.
KEY TERMS:
Main Sponsorship Title: The MY Token event will be named as “MY Token Powered By ApeCoin” with the ApeCoin logo prominently displayed in all marketing assets and collaterals.
Speaking Engagements: ApeCoin DAO members will participate as speakers in panel discussions, workshops, or presentations, sharing insights and expertise on topics related to blockchain, DeFi, and the future of ApeCoin.
Dedicated Booth Presence: ApeCoin will have a prominent booth to showcase its technology, products, and services, facilitating direct engagement with attendees and potential collaborators.
Mascot Integration: A lively and engaging mascot will represent ApeCoin at the event, attracting attention and creating memorable interactions with attendees.
Side Events: MY Token will organize an interactive side event, such as workshops, hackathons, or networking sessions, designed to enhance community engagement and participation. This is to be discussed with the ApeCoin team according to our suggested timeline.
Merchandise: MY Token event will feature merchandise, with ApeCoin as the main highlight. This could include limited event-only items.
PLATFORMS & TECHNOLOGIES:
MY Token leverages cutting-edge blockchain technology and digital platforms to facilitate seamless interactions and engagement during the event. Social media, event apps, and digital marketing strategies will be employed to maximize ApeCoin’s visibility and impact.
As we move forward, we can finalize the sponsorship deal between MY Token and ApeCoin with the following breakdown:
Title Sponsors:
“Powered By ApeCoin”, showcasing ApeCoin’s prominent support for MY Token 2024 .
Exhibition Area:
23 . 7 m 2 / 16 ft x 16 ft raw space allocation for ApeCoin to set up a visually appealing, entertaining, and interactive booth. This space will be ideal for showcase ApeChain’s latest initiative in gaming and entertainment, including the rights to use ApeKin IP for creating mascots and marketing materials.
Exhibition Speaker Slots:
Session Speaker slots dedicated to presenting ApeCoin & ApeChain’s innovations and contributions. The APE Foundation, Special Council members, Working Group Stewards, and approved AIP Authors will have the option to participate in the event and volunteer for the speaking panel.
Exhibition Branding & Marketing:
Logo implementation as title sponsor on all marketing material and collateral issued by MY Token, with a dedicated tag as “Powered By ApeCoin”.
Dedicated Twitter announcements for pre-marketing of MY Token, starting 3 months prior to the event, with 2 dedicated posts per month and 1 AMA / Spaces on ApeCoin support, presence and what to expect during the upcoming event.
Promotional community push through MY Token community and its future news app.
Dedicated branding in the MY Token event space on the day of the event including prominent logo placement and aerial logo projection.
Video showcase of 30 sec showcased on stage / video wall in rotations. Video will be provided by ApeCoin.
Media interview sessions and support by local mainstream & Web 3 media pool, MY Token media portal and inclusion into MY Token press release in Malaysia as title sponsor and quote by ApeCoin into its participation.
Ticket allocation for ApeCoin’s holders which will include:
1 Speaker Pass for active participation.
4 VIP Passes for networking and privileged access.
30 MY Token Partner Passes for ApeCoin Members.
50 MY Token entrance passes for the day of events.
Music Festival:
ApeCoin, & Related Community video showcase of 30 sec showcased on stage / video wall in rotations before performance in rotation. Video will be provided by ApeCoin.
50 Music Festival Passes
ApeCoin Community Side Event Activation
DEFINITIONS:
ApeCoin Sponsorship for MY Token 2024 Event （“MY Token” or “Event”)
KL Base Jalan Sungai Besi (“KL Base”)
Ministry of Tourism, Arts & Culture of the Malaysia (“Ministry of Tourism”)
Ministry of Finance of the Malaysian (“Ministry of Finance”)
(Ministry of Tourism & Ministry of Finance collectively known as “Government”)
Malaysia Tourism Promotion Board (“Tourism Malaysia”, an agency under the Ministry of Tourism)
ApeCoin DAO and its relevant councils or stewards (“ApeCoin DAO Personnel”)
STEPS TO IMPLEMENT:
Milestone 1 - 1 st Week of August 2024 or upon approval.
Project Start & End Date: Work for the event began in April 2024 , and the event end date will be September 15 , 2024 , with follow-up reporting provided within 7 working days after the event.
Confirmation of Participation: MY Token and ApeCoin DAO will finalize the agreement and confirm participation details by 1 st Week August 2024 or upon approval…
Confirmation of Sponsorship: Transfer of sponsorship funds will be completed no later than the mid of August 2024 or upon approval…
APE Foundation Request: Allocation of ApeCoin DAO personnel to work jointly on brand direction, marketing assets, booth setup monitoring, and execution.
Milestone 2 - August - September 2024
Event & Marketing Planning and Coordination: Detailed planning of speaking engagements, booth setup, mascot integration, and side events will be conducted in collaboration with ApeCoin DAO Personnel to monitor progress and implementation.
Event & Marketing Execution: MY Token marketing execution will work with ApeCoin DAO Personnel to ensure marketing deliverables are met and ongoing in collaboration with ApeCoin DAO.
Preparation and Logistics: MY Token and ApeCoin DAO Personnel will prepare promotional materials, content, and logistical arrangements to ensure a successful presence at MY Token 2024 .
Milestone 3 - August - September 2024
Production: MY Token and ApeCoin Peronnel-approved designs for interactive booths will go into production, and preparations for installations will commence.
Event Day: Implementation on event day, ensuring all deliverables are successfully met, followed by post-event attributes.
REPORTING EXPECTATIONS:
Upon confirmation of ApeCoin DAO’s participation, we will start communication and begin according to the “STEPS TO IMPLEMENT & TIMELINE.”
Each step within the implementation will progress based on the timeline up to the event date.
After the event, we will provide a full report on the exposure values received by ApeCoin DAO based on the outlined deliverables within this AIP.
The full report will be provided within 7 working days after the event from the MY Token Twitter/X account.
OVERALL COST:
Total amount requested from the ApeCoin Ecosystem Fund = $ 475 , 000 USD.
Below is the breakdown of the total request for sponsorship for ApeCoin DAO’s participation in MY Token 2024 . The breakdown will be covering expenses related to the following:
Exhibition Event Title Sponsorship : USD$ 150 , 000
Music Festival Sponsorship : USD$ 140 , 000
ApeCoin Side Events Sponsorship: USD$ 65 , 000
ApeKin Mascot: USD$ 5 , 000
Marketing Campaign specifically for ApeCoin awareness (Web 2 ) Pre & In Event : USD$ 65 , 000
Activation Booth Custom Design, Build, Setup and Completion: USD$ 50 , 000
