Proposal Name: APE P 2 P Messaging platform
Proposal Category: Core: Ecosystem Fund Allocation
Abstract:
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We want to build the APECHAT - a wallet-based messaging platform for the ape community (BAYC, MAYC, BAKC, BACC & any other NFT collections curated or permitted by APE DAO.
This allows communication & interaction between any two parties in the ape community, so long as they have a MetaMask wallet, which is a prerequisite to NFT ownership anyway.
This messaging platform will enable ape members to reach out and chat with other members for any matters - ranging from potential opportunities, business partnerships, interested transactions collaborations or personal matters which is currently impossible as all communications are done on third-party communication platforms such as Discord and Twitter and can be subjected to various gating tools and technologies.
In order to send a message to a wallet, the user needs to prove that they have a permitted NFT from Apedao’s current ecosystem (BAYC, MAYC, BAKC, Otherside deed) and this is automatically verified once they connect their wallet to the platform. Once in the platform, by entering the NFT collection and Token ID, they will be able to message the NFT owner directly.
For Apedao, Mailrats want to create an exclusive chat application for the Ape community first and then subsequently include new features to make it a chat application that is robust and adapted for the Ape community.
The proposal will be executed by the MailRats team within 6 weeks.
Motivation:
Web 3 communities are forced to use web 2 tools such as Discord and Twitter.
These tools are not focused on web 3 communication principles and are laden with spam.
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Accepting this AIP supports the first step towards having the ape community to be the first community that takes a web 3 -first approach to communication and networking.
Not only that, members of the community can finally send a message to fellow members directly without having to rely on a third-party platform.
In summary having the messaging platform will:
Improve and foster Communications among every Ape member (BAYC, MAYC, BAKC, BACC) - which spurs collaboration and opportunities. No social third-party media platform is needed to participate in the ecosystem.
Allow immediate and direct communication to happen wallet to wallet, protecting the privacy of members who want to stay private.
Allow this chat application to value add to existing ape initiatives such as community gatherings or ape festivals amongst others.
Expand the Ape ecosystem with an additional tool
Specifications:
Tech overview:
The entire tech stack is managed by Mailrats and it’s already in mature state.
Our engine runs natively on the responsive web, so anyone can start using it without any installation/registration required.
ApeChat will work with Metamask on the Ethereum network. Ethereum address is required to log in and MetaMask is the preferred registration/login method for the messenger. Apecoin will be used and accept as the only payment for ApeChat.
Technical Specification: we’ll use these technologies:
Frontend:
ReactJS
NextJS
Backend:
NodeJS
Firebase cloud
Database:
Firebase
Mongo
Third party service
AWS service
Firebase
Things to build for ApeChat:
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For building this platform, the team will be composed of
Designers
Developers (backend and frontend)
Core Team
Customer Support
Community Mod
OUR PLATFORM
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MailRats has successfully launched an ENS messaging platform for the ENS community, with new-to-market features such as “conversation fees” - allowing users to charge for DMS to be sent to them.
In the current MailRat’s platform, Messaging is done by entering their ENS address or wallet address in the platform’s web app and users can send a DM with a click of a button.
MailRats empowers every web 3 user to send messages to each other with a DM-to-your-wallet-address function.
Current App Features:
Pay to DM
Auto refund
Earnings portal
Pay to jump the queue
Expiring chat
Pay to view image
Pay to watch video
Private image/videos
ENS messaging
MailRats website plugin - Gated inbox on your website
Discovery feature to view new profiles
Referral Program
Social Media Verification/Authentication
Customizable profile page
Twitter verification
RoadMap feature:
User Rating
Asset transfer through chat (Token/NFT)
Follow and subscribe
User Feed
Team:
Core Team:
Epicsuperstar - Serial entrepreneur, Investors @ Solice, MIRL, Burnt Finance, Dark Frontiers, Ascenders
Lunasea.eth - Entrepreneur and Fund Manager. Co-founder SG NFT Creators.
Loonie - Community Mod @MIRLNFT, @shellzorb, @peweetools, @kaijufrenz @MetaArksNFT
Tech/ Dev Team
Brian Hoang - Lead Developer 7 + years experience
Ally - 3 + Years Full Stack developer
Jack - 2 + Years Full Stack developer
Investors:
MailRats is backed by VCs and we are proud to have their support:
Village Global
Antler
Hustle Fund
Many more…
Our next step:
We already have a working version of our App.
Upon approval, our team will start work on building a custom solution for the ape community.
ApeCoins will be the only payment method on ApeChat.
Steps we will take:
Step 0 : Wait for approval
Step 1 : UI/UX Design of messenger for Ape Community
Step 2 : Dev of Web App
Step 3 : Test & Review
Step 4 : Official Launch
Step 5 : Support and Update App with new features
For members who are interested in our platform, you can try it out at https://mailrats.co
Timeline:
Approval Period: Nov - Dec 2022
Execution/Build: 6 weeks upon approval est.
(Dec 2022 - Jan 2023 )
6 weeks build breakdown:
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Overall Costs:
Our goal for this AIP is to kickstart building the messaging app for the ape community and we wish to drive as much value to the community as possible.
Thus, the funds will be dedicated to the building of the app, servicing the app and building and updating features requested by the community.
Estimate: $ 226 , 800
($ 208 , 800 Manpower + $ 18 , 000 One-off business expense)
We request a grant from Apecoin DAO to cover the cost needed to launch the app (estimated 6 weeks) and operating costs for 3 months, during which the app will be regularly upgraded with customer support 7 days a week. We expect to be self-sustaining from fees after which.
Deliverables Include:
Building of Apecoin
Maintenance of Messaging app
DAO for voting on the next feature build
Building of the next feature
Dedicated Customer support for end users
Cost Breakdown:
Compensation for 12 x team and development cost:
x 2 designers at $ 4 , 500 per month for 4 . 5 months
x 3 developer at $ 5 , 500 per month for 4 . 5 months
x 3 core team at $ 2 , 500 per month for 4 . 5 months
x 2 customer support at $ 2 , 500 per month for 4 . 5 months
x 2 community manager at $ 4 , 200 per month for 4 . 5 months
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Total Manpower + Development Cost: $ 208 , 800
One-off business expenses:
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PR campaign
We will be looking to conduct a PR campaign that to feature the ApeChat we aim to create a media narrative and spread positive news and information about the Ape community. ($ 7 , 500 budget for 1 or 2 PR campaigns)
User Reward Campaign
We will also be running a user reward campaign where the first 2 , 000 users for ApeChat will be rewarded with $ 5 USD worth of ApeCoin ($ 10 , 000 ) as a reward for signing up on the platform. This is a crucial step to gain traction within the Ape community which helps to build the network effect for the ApeChat to be fully effective and meaningful.
Tech Tools
The $ 500 indicated in the one-off business expenses will be used for the subscription to the relevant tools such as Moralis, Openzeppelin and many more for creating the ApeChat.
Total one-off expenses: $ 18 , 000
Total Burn/ Cost:
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The total Cost Estimate is $ 226 , 800 ( 208 , 800 manpower + 18 , 000 one time off)
Milestone:
We are requesting $ 226 , 300 in ApeCoin to kickstart the development of the APE communication
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The milestone is as the following:
Upon Approval we are seeking 30 % of the funding to kickstart the project UI/UX design & development of the product.
Upon completion of the project, the next 50 % of the fund will be used to scale up operations such as customer service and community moderators
The subsequent 10 % fund will be provided T- 1 month after launch to scale the product and include new features and request as per decided by the APECOIN DAO
The next 5 % fund will be provided T- 2 month so ensure the team follows up on the new features and new requests as per decided by the APECOIN DAO
The final 5 % funding will be released upon the successful completion of sprints and product for the APE community.